{"id":1967,"date":"2017-09-10T19:40:45","date_gmt":"2017-09-10T19:40:45","guid":{"rendered":"http:\/\/commarts.pleather.us\/2017\/09\/10\/it-why-a-creepy-clown-looks-like-a-savior-for-the-2017-box-office\/"},"modified":"2017-09-10T19:40:45","modified_gmt":"2017-09-10T19:40:45","slug":"it-why-a-creepy-clown-looks-like-a-savior-for-the-2017-box-office","status":"publish","type":"post","link":"https:\/\/blog.valdosta.edu\/m2\/2017\/09\/10\/it-why-a-creepy-clown-looks-like-a-savior-for-the-2017-box-office\/","title":{"rendered":"\u2018It\u2019: Why a Creepy Clown Looks Like a Savior for the 2017 Box Office"},"content":{"rendered":"

After the drought of summer box office<\/a>, “It<\/a>” is a monsoon. It doubled already-high advance predictions, but most of all, one well-received horror film gives hope that a bad year could recover.<\/p>\n

Records, even adjusted ones, get broken sometime. But to this degree is almost unheard of. Previously, the biggest September opening in adjusted grosses was “Rush Hour” in 1998 ($62 million). The $123 million estimate essentially doubled that number \u2014 and likely would have been about around $7 million-$8 million more, had Florida theaters not been closed.<\/p>\n