{"id":2947,"date":"2018-02-09T20:00:33","date_gmt":"2018-02-09T20:00:33","guid":{"rendered":"http:\/\/commarts.pleather.us\/2018\/02\/09\/the-vr-market-matures-2018-sxsw-programming-trends\/"},"modified":"2018-02-09T20:00:33","modified_gmt":"2018-02-09T20:00:33","slug":"the-vr-market-matures-2018-sxsw-programming-trends","status":"publish","type":"post","link":"https:\/\/blog.valdosta.edu\/m2\/2018\/02\/09\/the-vr-market-matures-2018-sxsw-programming-trends\/","title":{"rendered":"The VR Market Matures \u2013 2018 SXSW Programming Trends"},"content":{"rendered":"<\/p>\n

Each year, different trends emerge from SXSW programming and act as identifiers for where we\u2019re at and where we\u2019re headed. From the 12 significant\u00a0trends<\/a><\/strong>\u00a0identified by the SXSW Programming Team for the 2018 event,\u00a0The VR Market Matures<\/strong> explores a promising future for multiple industries through the growing presence of VR, AR, and MR. Get to know this trend and related-SXSW sessions below that we think will dominate discussions this March.<\/p>\n

The VR Market Matures Trend<\/h3>\n

Virtual Reality first shook the tech industry with its ability to transport us to new worlds. But now, companies are looking beyond the spectacle of virtual spaces to improve the user\u2019s sense of presence and interactivity. In turn, VR\u2019s immersive nature has become the focal point of mainstream tech in the arts, medicine, business, and entertainment. Our 2018 speakers will be joining us to discuss how VR, AR, and MR will affect their respective trades, from revolutionizing news media consumption and the treatment of hospital patients to altering the experience of storytelling.<\/p>\n

Hear from Jacqueline Bosnjak<\/strong> of Q Department & Mach1, Justin Denton<\/strong> of Here Be Dragons, and Tim Dillon<\/strong> of MPC Advertising, as they discuss the transition from virtual environments to overlays in The Next Phase of VR: Moving to MR<\/a>. Discover how AR\/MR technology can redefine our relationship with relevant news in the session Reality But Better: Augmenting the World with News<\/a>, led by Google\u2019s Erica Anderson<\/strong>, Jeremy Gilbert<\/strong> of The Washington Post, and more.<\/p>\n

VR\u2019s role in the medical field will be explored by Walter Greenleaf<\/strong> of Stanford University, Framestore\u2019s Guillaume Raffi<\/strong>, and Mia Tramz<\/strong> of Time + LIFE VR in the session Designing VR Rx<\/a>. Establishing a deeper connection between artist and audience through immersive storytelling will be explored in the session Setting the Visual Language of VR Storytelling<\/a>, and and the next level of experiential fun is altering how we do entertainment in Full Body Immersive: The Future of Fun<\/a>.<\/p>\n

We\u2019re a month away from SXSW 2018, but there\u2019s still time to add these sessions to your 2018 SXSW Schedule<\/strong><\/a>. Until then, stay tuned for more programming announcements through March so you learn more about how VR, AR, and MR technology is becoming a mainstream tool for the world\u2019s major industries.<\/p>\n

The VR Market Matures Session Highlights<\/h3>\n