{"id":3074,"date":"2018-03-02T22:55:40","date_gmt":"2018-03-02T22:55:40","guid":{"rendered":"http:\/\/commarts.pleather.us\/2018\/03\/02\/how-to-find-and-own-your-business-story\/"},"modified":"2018-03-02T22:55:40","modified_gmt":"2018-03-02T22:55:40","slug":"how-to-find-and-own-your-business-story","status":"publish","type":"post","link":"https:\/\/blog.valdosta.edu\/m2\/2018\/03\/02\/how-to-find-and-own-your-business-story\/","title":{"rendered":"How to Find and Own your Business Story?"},"content":{"rendered":"<div class=\"eut-section\">\n<div class=\"eut-row eut-bookmark\">\n<div class=\"wpb_column eut-column eut-column-1\">\n<div class=\"eut-element eut-text\">\n<h3>Watch my video recording on the<br \/>\nVisual Storytelling Today show:<\/h3>\n<p><span style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n<h3>On the road?<br \/>\nYou can also listen to my audio podcast of this episode.<br \/>\nSubscribe to the Visual Storytelling Today podcast on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/visual-storytelling-today\/id1237004992?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a>\u00a0or <a href=\"https:\/\/play.google.com\/music\/listen#\/ps\/Isjqmu7rcsciyskjqgtezpkwww4\" target=\"_blank\" rel=\"noopener\">Google Play<\/a><\/h3>\n<\/p>\n<p>One of the most common questions our clients ask us: <strong><em>how do I find and own my business story?<\/em> And <em>what are the secret ingredients to make a good business story?<\/em><\/strong> With this in mind, I focused this episode of the Visual Storytelling Today show on these two fundamental questions.<\/p>\n<p>In this episode, our guest is <a href=\"https:\/\/www.linkedin.com\/in\/dianayazidjian\/\">Diana Yazidjian<\/a>, a business storytelling expert with DFY consulting based in Montreal, Canada. Diana has extensive experience in marketing and technology helping start-ups, Fortune 500, retailers, and municipalities. She provides strategic and hands-on training on social media, brand storytelling, stand-out content and thinking like the customer.<\/p>\n<h3>Two great visual storytelling examples Diana mentions:<\/h3>\n<p><a href=\"https:\/\/www.facebook.com\/writetojilee\/posts\/10154802068214066\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9863 size-full\" src=\"http:\/\/www.visualstorytell.com\/wp-content\/uploads\/2018\/03\/drawings.png\" alt=\"\" width=\"475\" height=\"477\" \/><\/a><\/p>\n<p style=\"text-align: center\">Very clever visual story by Ji Lee, Creative Lead at Facebook<\/p>\n<blockquote>\n<h3><\/h3>\n<\/blockquote>\n<p><span style=\"width: 0px;overflow: hidden;line-height: 0\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n<p class=\"title style-scope ytd-video-primary-info-renderer\" style=\"text-align: center\"><em>Google+: New Dad<\/em><\/p>\n<h3>Select quotes:<\/h3>\n<blockquote>\n<h4><em>If you can use visual narrative without words &#8211; you nailed it!<\/em><\/h4>\n<p>&nbsp;<\/p>\n<h4><em>Visual storytelling is important than ever these days, as people are constantly multitasking<\/em><\/h4>\n<p>&nbsp;<\/p>\n<h4><em>You need to stick to 2-3 persona traits and weave them throughout your story&#8221;<\/em><\/h4>\n<p>&nbsp;\n<\/p>\n<\/blockquote>\n<h3><\/h3>\n<h3>Other critical questions Diana answers:<\/h3>\n<ul>\n<li>What makes an effective business story?<\/li>\n<li>How does the end-to-end process of creating an effective Visual Storytelling program look like?<\/li>\n<li>Where is the future of business storytelling headed?<\/li>\n<li>Great industry examples and actionable tips to get you started<\/li>\n<\/ul>\n<p style=\"text-align: center\">***<\/p>\n<h3>Ready to become a Pro Visual Storyteller?<\/h3>\n<p>We help you rise above the communication noise with personalized visual storytelling workshops, so you can connect with your audience, empower their lives and grow your company.<br \/>\n<a href=\"http:\/\/www.visualstorytell.com\/instagram-storytelling-workshop\" target=\"_blank\" rel=\"noopener\">Schedule a complimentary discussion today!<\/a><\/p>\n<\/div>\n<\/div><\/div>\n<div class=\"eut-bg-wrapper\">  <\/div>\n<\/div>\n<div class=\"eut-section eut-desktop-row-hide eut-tablet-row-hide eut-tablet-sm-row-hide eut-mobile-row-hide\">\n<div class=\"eut-row eut-bookmark\">\n<div class=\"wpb_column eut-column eut-column-1-4\"><\/div>\n<div class=\"wpb_column eut-column eut-column-1-2\">\n<div class=\"eut-element eut-text\">\n<div class=\"mailmunch-forms-widget-557416\"><\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_column eut-column eut-column-1-4\"><\/div><\/div>\n<div class=\"eut-bg-wrapper\">  <\/div>\n<\/div>\n<div class=\"eut-section eut-desktop-row-hide eut-tablet-row-hide eut-tablet-sm-row-hide eut-mobile-row-hide\">\n<div class=\"eut-row eut-bookmark\">\n<div class=\"wpb_column eut-column eut-column-1\">\n<div class=\"eut-element eut-text\">\n<h4 style=\"text-align: center\">Already have questions you want our guest<br \/>\nto address during the show?<br \/>\nSweet! <a href=\"https:\/\/ctt.ec\/FysZm\">Tweet your questions using: #myVSI<\/a><\/h4>\n<\/div>\n<\/div><\/div>\n<div class=\"eut-bg-wrapper\">  <\/div>\n<\/div>\n<p>Source: Visual Storytelling <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch my video recording on the Visual Storytelling Today show: \ufeff On the road? You can also listen to my audio&#8230;<\/p>\n","protected":false},"author":245,"featured_media":3075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[45],"class_list":["post-3074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-careering"],"acf":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/blog.valdosta.edu\/m2\/wp-content\/uploads\/sites\/107\/2018\/03\/drawings.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paqOTj-NA","_links":{"self":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/posts\/3074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/users\/245"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/comments?post=3074"}],"version-history":[{"count":0,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/posts\/3074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/media\/3075"}],"wp:attachment":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/media?parent=3074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/categories?post=3074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/tags?post=3074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}