{"id":3080,"date":"2018-03-02T22:00:59","date_gmt":"2018-03-02T22:00:59","guid":{"rendered":"http:\/\/commarts.pleather.us\/2018\/03\/02\/new-media-companies-breaking-into-entertainment-2018-sxsw-programming-trends\/"},"modified":"2018-03-02T22:00:59","modified_gmt":"2018-03-02T22:00:59","slug":"new-media-companies-breaking-into-entertainment-2018-sxsw-programming-trends","status":"publish","type":"post","link":"https:\/\/blog.valdosta.edu\/m2\/2018\/03\/02\/new-media-companies-breaking-into-entertainment-2018-sxsw-programming-trends\/","title":{"rendered":"New Media Companies Breaking into Entertainment \u2013 2018 SXSW Programming Trends"},"content":{"rendered":"<\/p>\n<p>Each year, different trends emerge from SXSW programming and act as identifiers for where we\u2019re at and where we\u2019re headed. From the 12 significant <strong><a href=\"https:\/\/www.sxsw.com\/conference\/2018-sxsw-programming-trends\/\">trends<\/a><\/strong> identified by the SXSW Programming Team for the 2018 event, <strong>New Media Companies Breaking into Entertainment<\/strong> highlights the importance of creating to engage and expanding content to match new, underrepresented audiences in a watch anywhere, anytime culture. Get to know this trend and related-SXSW sessions below that we think will spark conversation this March.<\/p>\n<h3>New Media Companies Breaking into Entertainment Trend<\/h3>\n<p><strong>Video is everywhere!<\/strong> New media companies are jumping on the trend of streaming services and trying to break into the film and TV industry: <strong>Apple<\/strong>, <strong>Facebook<\/strong>, <strong>Buzzfeed<\/strong>, and <strong>Refinery29<\/strong>, to name a few. Billions are projected to be spent over the next few years by these companies on original content as they race for eyeballs and market share. <strong>Will they succeed in this age of content saturation?<\/strong> What happens as the pace quickens and the spending war seems to have no end in sight?<\/p>\n<p>With new data giving insight to what millennials want to see, the <a href=\"https:\/\/schedule.sxsw.com\/2018\/events\/PP72552?_ga=2.73088531.1479129495.1518452759-313574458.1510694834\">Audience Engagement: The New Path to Greenlighting<\/a> session led by a panel of key players in the industry share their unique positions with online data and what they are looking for in <strong>creating feature films and TV<\/strong> from digital platform beginnings. <a href=\"https:\/\/schedule.sxsw.com\/2018\/events\/PP72760?_ga=2.85095065.1479129495.1518452759-313574458.1510694834\">Death of 2nd Screen? Live Tweets in a Binge World<\/a> panel will discuss how TV marketers should approach the <strong>shift from live viewing to time-shifted and binge viewing<\/strong> while meeting the needs of each group and building a vocal and dedicated fan base.<\/p>\n<p>We can no longer create for passive viewing, we must create to engage. <a href=\"https:\/\/schedule.sxsw.com\/2018\/events\/PP75727?_ga=2.85095065.1479129495.1518452759-313574458.1510694834\">Future Proof Media: Engaging Tomorrow&#8217;s Audience<\/a> session will attempt to answer how <strong>meaningful connections to our audiences<\/strong> are made and discuss the extra care we must take to succeed, by creating specifically with today\u2019s rapidly changing marketplace in mind. Is original on-demand content or live streaming TV the way of the future? Or is it a medley of the 2? America\u2019s No. 1 streaming platform, <strong>Roku<\/strong>, in <a href=\"https:\/\/schedule.sxsw.com\/2018\/events\/PP80194?_ga=2.85095065.1479129495.1518452759-313574458.1510694834\">A View From (Over-)The-Top<\/a> session moderates a panel of <strong>streaming tech giants<\/strong> as they share their perspectives on the current and future state of TV and give their 2 cents on the competitive landscape.<\/p>\n<p>Read more about how new media companies are trying to <strong>break in and succeed<\/strong> in the film and TV industry. Add these sessions to your <a href=\"https:\/\/schedule.sxsw.com\/\"><strong>2018 SXSW Schedule<\/strong><\/a>. Stay tuned for more programming announcements through March.<\/p>\n<h3>New Media Companies Breaking into Entertainment Session Highlights<\/h3>\n<ul>\n<li><a href=\"https:\/\/schedule.sxsw.com\/2018\/events\/PP72552\" target=\"_blank\">Audience Engagement: The New Path to Greenlighting<\/a><\/li>\n<li><a href=\"https:\/\/schedule.sxsw.com\/2018\/events\/PP72760\" target=\"_blank\">Death of 2nd Screen? Live Tweets in a Binge World<\/a><\/li>\n<li><a href=\"https:\/\/schedule.sxsw.com\/2018\/events\/PP75727\" target=\"_blank\">Future Proof Media: Engaging Tomorrow&#8217;s Audience<\/a><\/li>\n<li><a href=\"https:\/\/schedule.sxsw.com\/2018\/events\/PP80194\" target=\"_blank\">A View From (Over-)The-Top<\/a><\/li>\n<\/ul>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-fa624deb-695d-4287-912b-3d53ae2cd965\"><span class=\"hs-cta-node hs-cta-fa624deb-695d-4287-912b-3d53ae2cd965\" id=\"hs-cta-fa624deb-695d-4287-912b-3d53ae2cd965\">&lt;!&#8211;[if lte IE 8]&gt;<\/p>\n<div id=\"hs-cta-ie-element\"><\/div>\n<p>&lt;![endif]&#8211;&gt;<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/558236\/fa624deb-695d-4287-912b-3d53ae2cd965\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-fa624deb-695d-4287-912b-3d53ae2cd965\" style=\"border-width:0px\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/558236\/fa624deb-695d-4287-912b-3d53ae2cd965.png\" alt=\"Reserve My Platinum Badge for SXSW 2018\" \/><\/a><\/span> hbspt.cta.load(558236, &#8216;fa624deb-695d-4287-912b-3d53ae2cd965&#8217;, {}); <\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3>Join Us for SXSW 2018<\/h3>\n<p>The <a href=\"https:\/\/www.sxsw.com\/conference\/\">SXSW Conference<\/a> includes 24 programming tracks divided amongst Interactive, Film, Music, and Convergence. Each March, some of the world&#8217;s most creative minds come together in Austin, Texas to discover, learn, network, brainstorm and collaborate.<\/p>\n<p>Explore new opportunities during 10 days of sessions, screenings, showcases, exhibitions, networking, and beyond from March 9-18 at SXSW 2018 \u2013 <a href=\"\/attend\">register to attend<\/a>.<\/p>\n<p>Follow us on <a href=\"https:\/\/www.facebook.com\/sxswfestival\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/sxsw\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/sxsw\/\">Instagram<\/a>, and <a href=\"\/news\">SXSW News<\/a> for the latest SXSW coverage, announcements, and updates.<\/p>\n<p><small><em>Teaser Photo by Joel Pena<\/em><\/small><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.sxsw.com\/news\/2018\/new-media-companies-breaking-entertainment\/\">New Media Companies Breaking into Entertainment &#8211; 2018 SXSW Programming Trends<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.sxsw.com\">SXSW<\/a>.<\/p>\n<p>Source: SxSW Film<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each year, different trends emerge from SXSW programming and act as identifiers for where we\u2019re at and where we\u2019re headed. From&#8230;<\/p>\n","protected":false},"author":245,"featured_media":3081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[45],"class_list":["post-3080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-careering"],"acf":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/blog.valdosta.edu\/m2\/wp-content\/uploads\/sites\/107\/2018\/03\/fa624deb-695d-4287-912b-3d53ae2cd965.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paqOTj-NG","_links":{"self":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/posts\/3080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/users\/245"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/comments?post=3080"}],"version-history":[{"count":0,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/posts\/3080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/media\/3081"}],"wp:attachment":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/media?parent=3080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/categories?post=3080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/tags?post=3080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}