{"id":3194,"date":"2018-03-22T18:29:27","date_gmt":"2018-03-22T18:29:27","guid":{"rendered":"http:\/\/commarts.pleather.us\/2018\/03\/22\/the-sxsw-creative-experience-arrow-awards-hbo-and-giant-spoon-sony-brand-design-platform-and-meow-wolf\/"},"modified":"2018-03-22T18:29:27","modified_gmt":"2018-03-22T18:29:27","slug":"the-sxsw-creative-experience-arrow-awards-hbo-and-giant-spoon-sony-brand-design-platform-and-meow-wolf","status":"publish","type":"post","link":"https:\/\/blog.valdosta.edu\/m2\/2018\/03\/22\/the-sxsw-creative-experience-arrow-awards-hbo-and-giant-spoon-sony-brand-design-platform-and-meow-wolf\/","title":{"rendered":"The SXSW Creative Experience \u201cArrow\u201d Awards \u2013 HBO and Giant Spoon, Sony Brand Design Platform, and Meow Wolf"},"content":{"rendered":"

\"Westworld<\/p>\n

Announcing the winners of the inaugural SXSW Creative Experience “Arrow” Awards<\/strong>, celebrating creativity and innovation from agencies and activations at SXSW 2018.<\/p>\n

“SXSW has long been a destination for cutting edge agencies and brands to bring their most inventive ideas to life,” said Roland Swenson, CEO of SXSW. “In the lead-up to this year’s event, we were excited to hear what some of our partners were planning, and we wanted to recognize that creative spirit<\/strong> in some small way.\u201d<\/p>\n

“We consider the three inaugural awards<\/strong> to be the groundwork for a larger awards program at SXSW 2019, rewarding creative work by both brands and agencies<\/strong>.”<\/p>\n

The initial SXSW Creative Experience “Arrow” Awards selection was comprised of select SXSW staff, and leaders at Austin-based creative agencies.<\/p>\n

SXSW 2018 Creative Experience “Arrow” Winners<\/h3>\n

Best Immersive Experience<\/h4>\n

HBO and Giant Spoon for Live without Limits Weekend, an immersive Westworld<\/em> experience<\/strong><\/p>\n

HBO and Giant Spoon created an immersive theatrical experience for Westworld<\/em>. Attendees were shuttled to a remote location where a recreation of the town of Sweetwater awaited them. The experience included actors trained for months in advance to create a fictional story that came to life on the two-acre set.<\/p>\n

Best Use of Technology<\/h4>\n

Sony Brand Design Platform for Sony Wow Studio<\/strong><\/p>\n

Sony\u2019s Wow Studio showcased 11 projects and prototypes that blended art and technology. The ambitious installation included VR, robotics, a super high speed sensor, and 3D audio technology. One example within the installation used motion tracking projectors that allowed visitors to interact with virtual objects while small 3D-printed musical instruments came to life under the system\u2019s sensors.<\/p>\n

Spirit of SXSW<\/h4>\n

Meow Wolf for Fractallage (a pop-up installation) and The Atrium (VR experience)<\/strong><\/p>\n

Meow Wolf, a Santa Fe-based art collective whose documentary film, Meow Wolf: Origin Story<\/em> was accepted into the SXSW Film Festival, expanded their Austin presence with a pop-up installation, Fractallage<\/a> and a VR experience, The Atrium<\/a>. The collective\u2019s DIY outsider spirit came to life in their wide-ranging SXSW participation.<\/p>\n

Top of page – Westworld “Sweetwater” at SXSW 2018 \u2013 Photo by Merrick Ales<\/em><\/small><\/p>\n

The post The SXSW Creative Experience “Arrow” Awards \u2013 HBO and Giant Spoon, Sony Brand Design Platform, and Meow Wolf<\/a> appeared first on SXSW<\/a>.<\/p>\n

Source: SxSW Film<\/p>\n","protected":false},"excerpt":{"rendered":"

Announcing the winners of the inaugural SXSW Creative Experience “Arrow” Awards, celebrating creativity and innovation from agencies and activations at SXSW…<\/p>\n","protected":false},"author":245,"featured_media":3193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[45],"class_list":["post-3194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-careering"],"acf":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/blog.valdosta.edu\/m2\/wp-content\/uploads\/sites\/107\/2018\/03\/2018-SXSW-Hackathon-Winners-Photo-by-Randy-Jackie-Smith-640x360.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paqOTj-Pw","_links":{"self":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/posts\/3194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/users\/245"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/comments?post=3194"}],"version-history":[{"count":0,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/posts\/3194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/media\/3193"}],"wp:attachment":[{"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/media?parent=3194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/categories?post=3194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.valdosta.edu\/m2\/wp-json\/wp\/v2\/tags?post=3194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}