{"id":411,"date":"2017-02-01T16:27:00","date_gmt":"2017-02-01T16:27:00","guid":{"rendered":"http:\/\/commarts.pleather.us\/2017\/02\/01\/these-clever-ads-will-make-you-take-a-second-look\/"},"modified":"2017-02-01T16:27:00","modified_gmt":"2017-02-01T16:27:00","slug":"these-clever-ads-will-make-you-take-a-second-look","status":"publish","type":"post","link":"https:\/\/blog.valdosta.edu\/m2\/2017\/02\/01\/these-clever-ads-will-make-you-take-a-second-look\/","title":{"rendered":"These Clever Ads Will Make You Take A Second Look"},"content":{"rendered":"

Agency WCRS is no stranger when it comes to making powerful ads. The <\/span>“Look at Me”<\/span><\/a> billboards released back in 2015 for Women\u2019s Aid combatted domestic violence by drawing viewers\u2019 attention to the warning signs of domestic violence that often go unnoticed. The digital billboards featured a woman\u2019s bruised face, but when more bystanders looked at her, her bruises would fade. <\/span><\/p>\n

But domestic violence doesn\u2019t always leave a physical mark. It can be hidden from the world in the form of a person who slowly dominates every aspect of your life\u2014what you eat or what you wear or even how you spend your money. This is known as \u201ccoercive control\u201d and it\u2019s something that is quite difficult to recognize if you\u2019ve never experienced it. That\u2019s why Women\u2019s Aid and WCRS released a new series of ads to shed more light on the role of coercive control in domestic abuse.<\/span><\/p>\n

The ad from a distance:<\/em><\/p>\n

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A close-up view of the same ad:<\/em><\/p>\n

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 <\/p>\n

\u201cCoercive control is the heart of domestic abuse,\u201d says Polly Neate, CEO of Women\u2019s Aid. \u201cPhysical violence often comes at a later point in an abusive relationship; what comes first is the systematic destruction of a survivor\u2019s self-esteem and autonomy, piece by piece.\u201d<\/span><\/p>\n

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Utilizing the displacement effect, a technique that allows viewers to see different versions of the ad depending on where they are standing, the words on the billboards transform from loving sayings to controlling and abusive phrases. <\/span><\/p>\n

The frightening part about coercive control is that the words can sound tender and caring, not only to those outside of the relationship\u00a0but also to the person being abused. Because oftentimes the threats are hidden amongst loving words, victims even begin to question themselves.<\/span><\/p>\n

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The ads will be visible on roadside locations, donated by 8 Outdoor, with long dwell times in London, Birmingham, Leeds, and Edinburgh, making both messages easily viewed by drivers. <\/span><\/p>\n

\u201cThe opportunity WCRS has always sought with Women\u2019s Aid is to marry messaging with an element of the interactive,\u201d says executive creative director of WCRS Ross Neil. \u201cInteractivity on a media site that consumers speed past in seconds is therefore slightly limiting. Limiting can also be a challenge to creativity; that is why we are so proud of this piece of work. It uses the displacement illusion to deliver hidden messages to consumers, depending on their distance to the media site. Super simple, super effective.\u201d<\/span><\/p>\n

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\u201cWomen\u2019s Aid campaigned to have coercive control recognized in law, and we are thrilled to have the support of 9 Outdoor and WCRS in communicating what coercive control is to the world in such a cutting-edge way,\u201d says Neate. \u201cIf we do not understand the nature of domestic abuse, we cannot reduce or prevent it\u2014but this powerful campaign will go a long way to helping many more people understand that reality.\u201d<\/span><\/p>\n

[Via: <\/span>AdWeek<\/span><\/a>]<\/span><\/p>\n

Source: Visual News<\/p>\n","protected":false},"excerpt":{"rendered":"

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