{"id":428,"date":"2017-01-27T13:35:48","date_gmt":"2017-01-27T13:35:48","guid":{"rendered":"http:\/\/commarts.pleather.us\/2017\/01\/27\/how-to-turn-your-side-hustle-into-part-of-your-big-story\/"},"modified":"2017-01-27T13:35:48","modified_gmt":"2017-01-27T13:35:48","slug":"how-to-turn-your-side-hustle-into-part-of-your-big-story","status":"publish","type":"post","link":"https:\/\/blog.valdosta.edu\/m2\/2017\/01\/27\/how-to-turn-your-side-hustle-into-part-of-your-big-story\/","title":{"rendered":"How to turn your side hustle into part of your BIG STORY"},"content":{"rendered":"

I have always been fascinated by movies as engaging visual stories.<\/p>\n

For some reason, I started studying Italian as a side interest in NY\u2019s Greenwich Village.<\/p>\n

Wow! It was like wearing VR glasses with different cultural lenses to see the world.<\/p>\n

Such that I used to joke that every Saturday I literally spent a few hours in Italy\u2026<\/p>\n

I started watching Italian films and bringing up ideas in my advanced language classes.<\/p>\n

Somebody mentioned, hey why don\u2019t you arrange a screening for the class?<\/p>\n

I did. And for a full year in San Diego, I curated a monthly screening of classic films.<\/p>\n

Right after I moved back to New York, I resumed my Italian cinema discussion classes.<\/p>\n

\"\"<\/p>\n

I started cafePellicola.com<\/a> a blog that is dedicated to celebrating fine Italian cinema.<\/p>\n

The blog was great but I missed the direct interaction with the audience.<\/p>\n

So, I produced film festivals<\/a> that included movie introduction and post-screening Q&A.<\/p>\n

Then Cafe Pellicola Live came along where I interviewed online Italian filmmakers and scholars.<\/p>\n

During all that time, I was leading digital marketing programs in major corporations.<\/p>\n

2 years ago, I relocated to Miami and explored ways to use my corporate experience.<\/p>\n

Colliding two worlds, I co-founded the Visual Storytelling Institute (VSI).<\/a><\/p>\n

4.6B daily content pieces and decreasing attention spans – was our call for adventure.<\/p>\n

After researching the space, we developed a 9-step <\/strong>My Visual Story<\/strong><\/em> framework.<\/strong><\/p>\n

By which, we help businesses articulate, visualize, and spread their business stories.<\/p>\n

Spreading the VSI gospel, we met great new people that saw what we saw.<\/p>\n

One of them was Massimo Lico<\/strong> founder of\u00a0ML Visual Storytelling agency<\/a> in Rome, Italy.<\/p>\n

\"\"<\/p>\n

As part of VSI’s global outreach, we found an exciting common ground.<\/p>\n

We\u2019re launching a new Webinar program that nicely ties together this one-line narrative.<\/p>\n

On 1\/31\/17<\/strong>, we\u2019ll introduce an innovative model that truly leverages my 2 passions:<\/p>\n

Visual strategies from classic Italian cinema to empower visual storytelling marketers.<\/p>\n

And in Italian!<\/p>\n

English version of this Webinar will be announced later.<\/p>\n

If you have Italian-speaking friends or colleagues, please share. Register for FREE\u00a0here<\/a>.<\/p>\n

So what is the big lesson from this yarn, you ask?<\/p>\n

Pay attention to your side hustles as that’s where your BIG STORY is waiting!<\/strong><\/p>\n

Source: Visual Storytelling <\/p>\n","protected":false},"excerpt":{"rendered":"

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