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A Little Electrical Jolt to the Brain

by Maureen Puffer-Rothenberg on August 18, 2009 in Odum Library

At Slate Emily Yoffe explains how online services like Twitter and Google coax us into endless loops of “seeking”– our midbrain neurons respond to those quick connections we make via electronic seeking-and-finding by producing more dopamine (the same neurotransmitter activated when we eat, have sex, or take drugs).




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