We recently caught up with Alum De’Osha Randolph to chat about what she has been up to since graduating from VSU with a Bachelor of Fine Arts in Communications in Spring 2015.
You worked as a Press Aide for Governor Nathan Deal, what was that experience like?
Upon graduation, I accepted an internship in Governor Nathan Deal’s press office. At the time, I was very interested in working at the intersection of politics and communications, so when this opportunity came along, I was thrilled, and it felt like a perfect fit. It was. Within a few months of interning, I was offered a full-time position as a press aide. The experience was life-changing. I learned so much about the speed of media, best practices when working with reporters, and how to strategize and build strong communication plans. The job often meant working long hours and making sudden pivots depending on what was happening in the news cycle that day, but the experience really set me apart as a communicator and gave me the grit to be able to navigate any and every work environment. I credit a lot of my career success to Governor Nathan Deal’s administration.
You’re now working as Director of Brand Strategy and Projects for Planned Parenthood Federation of America, can you tell us about that?
As a strategist, I’m responsible for developing and managing brand campaigns and projects throughout their entire lifecycle. It’s a very exciting role that allows me to collaborate with so many outstanding, smart, and creative colleagues. It involves a lot of strategic thinking, writing, and planning – all of which I’ve grown fond of throughout my career. I’ve been in this role for about a year and I’m enjoying every moment.
What advice do you have for people who want to have a career in the public relations or communications field?
I like to tell people who want a career in public relations or communications to become strong writers. Creating clear and actionable messages is a top task of the job, and it is not always as straightforward as it seems. Being an exceptional writer will take you far and set you apart from the competition. Seek constructive criticism, don’t run away from it – it’s the only way to grow. Finally, always be the most prepared. It’s equally as important as being the smartest. Read everything and don’t ever try to wing it.
What were some of your favorite assignments you have worked on?
I’ve had the honor of working on so many incredible campaigns throughout my career, the list could go on for days. One of my favorites is during my time at Edelman when I was able to work on The Crown Act with Dove. I’ve always been drawn to mission-driven communications and The Crown Act allowed me to combine my love for legislative issues and my talent for communications and strategy. I’m also deeply proud of the brand strategy work I am doing in my current role, which has earned a few industry awards.
What is something you would tell your freshman self, that could also be advice for all upcoming college students?
Be honest with yourself and what you want in this world. Only you must live with your decisions, whether it’s career or personal. Be serious about your work but make sure to be serious about having fun too. It’s all about balance! There will be seasons in your life where you must intently focus on your goals – stay true to your plans and don’t let anyone or anything break that focus. You are accountable for your personal success in this life, so make it happen.
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