I used to be a great fan (and still) of pitch concepts, it’s such a great exercise to do with your team or even with yourself. The goal is to attract a client for project by getting out of your comfort zone with an idea and going through the whole design process. I love it because you get to experiment ideas or even try concepts that you wish you could have done on another project. We are taking a closer look at the work from Rolf Jensen for a pitch he had to work on for Lionsgate (in collaboration with Real Pie Media), I love how the background colour is part of the UI where buttons aren’t adding an additional foreground colour. It almost feels like an app but through a web experience. Check it out!

Rolf Jensen is a freelance interactive director based in Lower East Side, New York. We have featured his work before on ABDZ, please check him out on Behance.

These visuals are pulled from a design pitch I created for Lionsgate and Real Pie Media in LA a while back, yet this is some of the most recent work that I was able to show publicly this year, but more to be shared soon.

More Links

• Learn more about Rolf Jensen at rolfjensen.no
• Follow Rolf on Behance

Via Instagram