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careering
May 5, 2017
What Colleges and Degrees Have the Best Potential for High Salaries?
For young adults, choosing which college to attend is an important decision. The major and college a student chooses has an impact on what kind of career path they will have. Some colleges are focused on engineering while others are notorious for throwing the best parties. Does the type of school a person attends influence their earnings?
Students also have to figure out what interests them most. Students also have to consider if the degree they are working towards is worth their hard work. Ultimately, most young adults go to college in order to pursue a career and improve their economic situation. Students want to go to college to eventually get a job which will increase their standard of living.
Using data provided by the Wall Street Journal and PayScale, let’s explore salary growth by looking at degree programs, college type, and region. This dataset surveys 1.2 million people over a year with only a bachelor’s degree. It measures the earnings at the beginning of their career and 10 years after they graduated.
Choosing what to major can help determine the salary and amount of career growth that is expected. If you’re trying to decide if a specific degree is worth it, it’s important to consider not just the starting median salary but also the amount of salary growth associated with a degree. Engineering and business degrees not only have high starting median salaries, but also strong salary growth. Salary growth determines an individual’s mid-career median salaries. On the other hand, bachelor’s degrees related to health have strong starting salaries but weak salary growth from starting to mid-career. Degrees related to education have the lowest starting salary and slow salary growth. Something to consider with careers in education is the amount of time off educators have. This could account for such low annual salaries.
Different types of schools also have different median salaries. Liberal arts, party, and state schools have similar starting median salaries. However, liberal arts schools have higher median salary growth from starting to mid-career compared to party and state schools. Ivy League schools are prestigious for a reason and give students the best start and the strongest salary growth into mid-career. Ivy League and engineering schools have similar starting salaries but by mid-career, the median salary of Ivy League school graduates are on average $16,282.89 more than engineering school graduates.
Graduates from schools in California and the Northeast tend to have higher salary growth than schools in Western, Southern, and Midwestern regions. California and the Northeastern states also have higher costs of living. This could explain the higher salaries in these states.
Choosing which college to attend and what degree to pursue has an impact on the potential salary of a student. This is an important decision to make and should be considered carefully. Something important to consider is that although different degrees and school have varying salary growth, by mid-career all degrees and schools have salaries that are greater than the median salary in the US.
Source: Visual News
May 5, 2017
Filmmaker In Focus Series: Texas Filmmakers Part Three
Next up in our Filmmaker In Focus Series are two Texas directors that reside in Austin, Bob Byington and Parker Smith. Byington is a SXSW Film alum many times over, his films, Olympia (1998), Registered Sex Offender (2008), Somebody Up There Likes Me (2012) and 7 Chinese Brothers (2015) have all premiered at our festival. Ramblin’
Freak marks Parker’s directorial debut. Find out more about these films below:
Infinity Baby
Q: Tell us a little about your film?
A: “It’s a comedy about babies that don’t age.”
Q: What motivated you to tell this story?
A: “Commitment issues.”
Q:Tell us a random fact?
A: “I premiered a film at SXSW in 2008 called Registered Sex Offender.”
Ramblin’Freak
Q: Tell us a little about your film?
A:“This is a movie about cats, minivans, muscles and family. I was tired of being a filmmaker without any films so I decided to buy a camera and document myself driving around the country with my cat. When the camera came in the mail I found a tape inside from the previous owner: Gregg Valentino, the man with the world’s biggest biceps. So instead of wandering around aimlessly, we took off to New York from Texas to meet him.”
Q: What motivated you to tell this story?
A: “The moment I realized whose camera I had purchased, the film’s focus did a complete 180. What was originally a movie about running away from problems became the story of facing them head on.”
Q:Tell us a random fact?
A: “I’m a three-time film school dropout who’s been selling tacos in Austin for the last two and a half years.”
Explore More Content From SXSW 2017
Get inspired by a multitude of diverse visionaries at SXSW – browse more 2017 Keynotes, Featured Sessions, Red Carpets, and Q&A’s on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, and SXSW News for the latest SXSW coverage, recaps, late-breaking announcements, and updates.
The post Filmmaker In Focus Series: Texas Filmmakers Part Three appeared first on SXSW.
Source: SxSW Film
May 5, 2017
This Month’s 18 Best Gifographics Inspiration
If you’re not familiar with them yet, gifographics, or infogifs, are the upgraded version of the infographic. Infographs have long been the visual content standard used by marketers and content creators alike, but the gifographic adds a little bit more to the classic graphic visual.
Gifographics are perfect for mobile displays and produce a more interactive and engaging experience than the traditional infographic. Like the name suggests, gifographics are infographics with the moving parts of a GIF. Similar to infographs, they present viewers with a wide range of information in a minimal amount of space but with the inclusion of animated components. This addition leads to greater engagement with viewers, making it an extremely effective form of visual content.
Take a look at these beautiful examples of gifographics we’ve rounded up below to see why they’ve become so popular:
1. The Cost Of Being The Ultimate Harry Potter Fan by MoneySuperMarket
This is a perfect example of how gifographics can be more engaging.There is a great deal of information provided without being cluttered and the subtle animations of the various aspects on this infogif is enough to catch the eye without being overwhelming.
2. How To Build A Human by Eleanor Lutz
The continuous animation of the spiral is striking and helps to make the process more understandable. The GIF essentially speaks for itself and is a perfect visual representation of the information provided.
3. How To Win The Content Marketing Game by kapost and Salesforce
This gifographic incorporates animated parts to produce an 8-bit “game” feel, tying together the title and the visual design. This makes the infogif more compelling and playful while still being able to express the important information provided.
4. How Google Works by Quicksprout
The animated details perfectly bring to life the visual representations of the information on this gifographic to help readers understand all of the data. This type of GIF use is an excellent example of using images and animations to speak for the material.
5. Virtual Reality: A Fresh Perspective For Marketers by Column Five
This gifographic uses animation to call attention to important aspects of the content. The subtle GIF details make it refreshing and lively without detracting from the ample amount of information presented.
6. How To Perform CPR by Carrington
This example uses a step-by-step GIF to explain a process in a small amount of space. Rather than creating a long visual like traditional infographs, the sections are condensed into one frame with each stage of the technique scrolled through on a loop.
7. How To Throw A Perfect Strike With Your Marketing Communications by Wyzowl
This is another excellent example of using animation to tie the visual to the title of the content. The images are playful and illustrate the advice in a way that a cursory readthrough of the infogif would be enough to understand the recommendations given.
8. Three Different Ways To Breathe by Eleanor Lutz
Another beautiful example by Eleanor Lutz, this gifographic utilizes animation to demonstrate the information presented. The GIFs in this particular example show how animation can be used to help explain a concept that can be otherwise difficult to describe with static images and data.
9. How Social Signals Impact Search Engine Rankings by Quicksprout
The simple animations featured on this infogif prove that sometimes less is more. This example is not inundated with lots of moving parts, but the sections that are are enough to draw attention to the meaningful bits of information.
10. Infographics vs. Gifograhics by SEO Expert Page
If you’re trying to decide what type of visual content would work best for you, this gifographic breaks down the pros and cons of infographics and gifographics. They cleverly leave the images pertaining to infographs static and animate the images referring to gifographs. This is a good example of how the two types of visual content can be merged.
11. The Author Rank Building Machine by Vertical Measures
This is another example of how a well animated infogif can enhance the information and style and design of a visual. As viewers move through this gifographic, the images and animations build upon each other further highlighting the theme of the visual.
12. The Future Of Infographics by Column Five
The moving parts in this particular gifographic demonstrates the information being presented in the visual. The static components explain the material while the animated elements provide the visual example of the material.
13. The Science Of Successful Content by Kantar
This particular infogif utilizes the animated elements to make the visual more engaging and interesting. The GIFs are subtle but stimulating enough to make the visual content and accompanying information stand out.
14. Innovative Animations by Wyzowl
If you’re looking to get better interaction with your audience, animation is the way to go. This infogif breaks down various animation methods into easy to understand sections with animated images to illustrate the different methods being described. The use of GIFs in this example perfectly spotlight how animation can work to enhance visual content.
15. 7 Influencer Marketing Insights You Need To Know Today by gifographics.co
The GIFs in this example make the visual content more visually stimulating and wacky in a way that captivates viewers. The use of the same colors in every animation ties everything together to produce a theme and prevent the visual from being too cluttered and overwhelming.
16. The Growth Hacking Model by Evolve!
The very subtle animated aspects of this infogif is a prime example of how even simple animations can make a difference to visual content. There are no complicated moving parts in this example but the slight changes in the images are enough to lead the viewers on a journey through the information.
17. How Wind Turbines Work by Save On Energy
This example makes use of animation to illustrate how a wind turbine works and the benefits of wind farming. The GIFs provide the perfect visual representation and explanation of that various components of a wind turbine to make the information easier to understand.
18. Are You Slacking Off? by Column Five
Each of the moving components of this example provide visual representations of the data being presented. With a lot of facts being administered in a small amount of space, the animations help to break up the numbers and create a more interesting atmosphere.
Source: Visual News
May 5, 2017
Facebook shuns VR content creation with closure of Oculus Story Studio
Facebook has turned its back on efforts to develop in-house virtual reality content with the closure of Oculus Story Studio, marking a shift in …
Source: CW’s Flipboard Feed
May 4, 2017
5 WAYS TO EDUCATE YOUR CUSTOMERS THROUGH CONTENT
This article originally appeared on Column Five.
Content marketing is not about talking about yourself; it’s about creating content that delivers true value to your audience—the content they need and want. No matter who your audience is, I can guarantee that what they need and want is information that helps them learn, grow, and improve in some way.
When your brand provides that information, you’re providing an education—and that is a truly valuable service.
“Education” through content marketing can take many forms: practical (how-tos and tutorials), theoretical (deep dives into specific subjects), or brand-specific (product information and features). Most importantly, it delivers useful information in the right context, at the right time.
Unfortunately, over the last decade, we’ve seen too many marketers focus on what they want to say instead of what their audience wants to learn. This is a huge mistake; if you want to succeed in content marketing, focusing on education is crucial. It’s also not that hard. Here are five ways to create education-based content that delivers great value to your audience.
1) PROVE THAT YOU FEEL THEIR PAIN
People want help from those who know what they’re going through, who can help them navigate those issues. Therefore, the best way to make yourself attractive to a customer is to help solve their problems via content.
An added benefit: Creating this type of content not only shows your audience that you care about educating them but proves that you can educate them, positioning your brand as a helpful resource.
How do you get familiar with your clients’ pain points? Ask. Email them. Call them. Take them out to lunch, dinner, or drinks.
Whichever way you do it, use this information to fuel your content.
We’ve created audience personas with the information we’ve gleaned from our conversations with clients, which we reference during every brainstorm. This helps us ensure that each idea addresses as specific pain point. (Here’s how to make your own personas if you haven’t done it already.)
2) LET THEM LEARN FROM YOUR MISTAKES
In addition to wanting help from people who understand their problems, your customers want to know that you have personally overcome their struggles (or personally know how to solve them).
Customers respect industry leaders who can speak authoritatively on the issues they face. Yes, “thought leadership” is a term that gets tossed around a lot, and so it has been cheapened, but the original idea behind it is to showcase your experience, share the lessons you’ve learned, and prove that you know your stuff.
Seth Godin has said, “The lessons we remember are the lessons we learn the hard way.” Even if you don’t think you are the expert, you probably still know more than your customers and thus are in a good position to educate them.
On that note, if you feel like an impostor because someone has 10 more years of experience than you do, here’s the good news: Everyone deals with this syndrome—myself included. (Here’s a great piece to help you overcome impostor syndrome.)
3) HELP THEM GET TO KNOW YOU
Showcasing your unique point of view is truly the only way to stand out from your competitors. No one has had the same set of experiences and life lessons you’ve had, and this is truly your best value prop.
Sure, there’s a company with more website visitors than you have. Sure, they may have more e-books than you do. And, sure, they may have more speaking gigs than you do. But what they don’t have is your exact experience or perspective. They don’t have your same personality, values, client service style, or goals.
Don’t try to be Tim Ferriss, Seth Godin, or Tony Robbins. Learn from them, but forge your own path.
The more you can showcase who you are through content and educate your audience through interaction with your brand, the more your audience will forge a more unique, personal connection with you.
This content will also attract people who have similar perspectives or philosophies, which means that audience is more likely to convert (as opposed to other methods, such as paid search or radio advertising, which reaches broader audiences).
At Column Five, we produce informative content for our clients, but we also create content to showcase our company’s values and personal passions (e.g., our People for Periods interactive infographic to help destigmatize menstruation).
4) TEACH THEM A PRACTICAL SKILL
Thought leadership is important, but sometimes brands get a little too esoteric, musing in long blog posts or philosophizing on a podcast. That knowledge is valuable, but if it isn’t immediately applicable to your audience’s life, it can take a backseat.
Instead, try repackaging that knowledge into smaller, shareable content your audience can put to use. Even a small tidbit via a tweet can help. Seek to educate through tutorials, how-to guides, hacks, and tips, but remember that practicality is key for this type of content.
You can also use this type of helpful microcontent to promote your larger pieces. For example, we created this infographic on how to optimize your blog for publishing to help promo an e-book on content distribution.
5) LEARN TOGETHER
You are an expert in your industry. You know your stuff. But you’re also eager to expand your knowledge to give your audience the best information possible at all times. Demonstrating that you are also an active student teaches your audience that you aren’t just resting on your laurels. It helps them learn new things, too.
To help educate ourselves and our audience, we conduct Q&As with industry leaders we think are doing great work and are successful in their own lanes. For example, a few members of our team were so enamored of PopSugar’s Snapchat stories, we interviewed them to find out everything about their production process and provide a few tips to our readers.
REMEMBER: VALUE COMES FIRST
Expanding your reach, exploring new ideas, and fostering a learning community through content can only help your brand, as long as you’re focused on providing value. Remember the wise words of Zig Ziglar: “You can have everything in life you want if you will just help enough other people get what they want.”
To learn more about creating better content, check out our team’s top tips to make you a better content marketer and take a look at our best fixes for your biggest content marketing problems. Of course, if you need help with your content efforts, we’re always happy to chat.
Source: Visual News
May 4, 2017
Everything to Know About NAB 2017: Cameras, Lenses, Gear, and More
Another NAB is in the books. We recap the biggest gear and software announcements and check out the new toys.
Source: CW’s Flipboard Feed
May 3, 2017
SXSW 2017 Featured Speaker Noah Hawley [Video]
“In order to make Fargo I had to really become a filmmaker. I love a good dialogue scene as much as the next person, but I am really happy when I can have a few pages with no dialogue at all. It’s literally just the camera telling the story. It’s a visual medium,” said SXSW 2017 featured Speaker Noah Hawley.
Revel in this session with Emmy®, Golden Globe®, PEN, Critics’ Choice, and Peabody Award-winning author, screenwriter, producer and director Noah Hawley, moderated by author Philipp Meyer. In addition to his work on Fargo, Hawley is currently executive producer, writer, and showrunner of the series Legion from FX Productions and Marvel Television. The third season of Fargo is currently airing Wednesdays on the FX Network.
Explore More Content From SXSW 2017
Get inspired by a multitude of diverse visionaries at SXSW – browse more 2017 Keynotes, Featured Sessions, Red Carpets, and Q&A’s on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, and SXSW News for the latest SXSW coverage, recaps, late-breaking announcements, and updates.
Photo by Karl Capelli
The post SXSW 2017 Featured Speaker Noah Hawley [Video] appeared first on SXSW.
Source: SxSW Film
May 3, 2017
Would You Want To Live Forever If You Could?
What would happen if people all over the world stopped aging and never died? If we had the ability to stop aging at 25 and we could live for as long as we wanted, how long we people actually choose to live? Lifetime Daily surveyed 2,000 Americans to determine how long they’d choose to live and under what conditions. Here is what they found out.
Surprisingly, 57% of Americans said that they’d only want to live another 100 years or less. 25% of those who were surveyed said they’d live another 76 to 100 years, 20% said they’d live an additional 51 to 75 years, while 15% revealed that they would want to live another 101 to 200 years. If you look at the data based on age, Americans 60 and older said they’d want 51 to 100 more years, while those under 30 were more likely to want only an additional 26 to 50 years.
The study found that men were more likely than women to respond that they would want a longer life span. When looking at the data by gender, 28% of women would be happy with an addition 51 to 75 years (versus 14% of men), but as the amount of years climbs, only 14% of women said that they’d want another 101 to 200 years and 7% were found to desire an additional 201 to 500 years, compared to 16% and 10% of men respectively.
When it comes to prolonging life, the study revealed that Americans were willing to put up with quite a bit if that meant more time on earth. 79% of respondents said they’d still want a longer life even if that meant they had to work the entire time, 73% said they would accept outliving everyone else except their family, and 63% would like a few extra years if it were only with their significant other. Conversely, 12% answered that they’d extend their life if they were paralyzed, 27% with a chronic illness, and 36% if they lived in poverty.
As far as why Americans want to live longer, a common theme was the desire to accomplish more in life. 13% of respondents said it was because they want to experience more in life and another 13% said it was to travel more while 11% revealed that it was to pursue hobbies. Surprisingly, only 7% responded that it was to avoid death and even less revealed that it was to make more money (5%).
With a longer lifespan, Americans revealed what they would do differently if given the chance. A majority confessed that they change their drug habits, relationship status, smoking and drinking habits, and the likelihood of having children. The data also shows that men were more likely to make changes in their lives in these categories than women.
A factor to consider when thinking about with the possibility of a long life is what the future may hold. A large number of those surveyed were not too concerned about having to adapt to future technologies (41%) but at least 35% said they were somewhat concerned about the possible collapse of civilization in the future and 20% said they were very concerned about the possibility of human extinction.
Check out Lifetime Daily to get some tips on staying healthy.
Source: Visual News
May 2, 2017
SXSW Alumni Film Releases – May 2017
Discover some of the SXSW alumni films on release this month, such as 45365, LOEV, and LONG STRANGE TRIP. Continue on for a complete list with trailers and more info.
45365
Documentary Feature, World Premiere, 2009
Website | Trailer
Available for the first time since winning the Grand Jury Award for Best Documentary at SXSW 2009, the Ross Brothers’ 45365 presents the intricate connections, close relationships and life-changing events of a small town in Ohio. An unforgettable, gorgeously realized journey into America’s heartland.
Available Now on Vimeo
BANG: THE BERT BERNS STORY
Documentary Feature, World Premiere, 2016
Website | Trailer
The under-appreciated genius behind iconic classics like “Under the Boardwalk” and “Twist and Shout” receives his due in this loving, rockin’ documentary portrait.
Now In Theaters
DEAR WHITE PEOPLE
Episodic, World Premiere, 2017
Website | Trailer
Based on the film of the same name, this hilarious send-up of “post-racial” America tells the universal story of finding one’s own identity and forging a unique path.
Now on Netflix
DON’T THINK TWICE
Narrative Feature, World Premiere, 2016
Website | Trailer
Mike Birbiglia’s sophomore feature charms with a warm, yet acerbic look at the tragicomic world of an improv comedy troupe.
Available Now on Netflix
HOUNDS OF LOVE
Narrative Feature, North American Premiere, 2017
Website | Trailer
In the mid-1980s, seventeen-year-old Vicki Maloney is randomly abducted from a suburban street by a disturbed couple. As she observes the dynamic between her captors, she quickly realizes she must drive a wedge between them if she is to survive.
In Theaters May 12
LOEV
Narrative Feature, North American Premiere, 2016
Website | Trailer
A weekend trip between friends takes a sudden turn, making them each question what love is and what it means to them.
Available Now on Netflix
LONG STRANGE TRIP
Documentary Feature, 2017
Website | Trailer
The inspiring, complicated, downright messy tale of the Grateful Dead, a tribe of contrarians who made art out of open-ended chaos, and inadvertently achieved success on their own terms.
In Theaters May 27
MOMMY DEAD AND DEAREST
Documentary Feature, World Premiere, 2017
Website | Trailer
Child abuse, mental illness, and forbidden love converge in this mystery involving a mother and daughter who were thought to be living a fairy tale life that turned out to be a living nightmare.
Available on HBO May 15
The post SXSW Alumni Film Releases – May 2017 appeared first on SXSW.
Source: SxSW Film
May 2, 2017
The End of YouTube Annotations
YouTube will no longer support annotations in new videos, so what’s next in video promotion?<p><i>Cover photo via Shutterstock.</i><p>YouTube has completely …
Source: CW’s Flipboard Feed