March 31, 2017
How to Plan Your Live Video Storytelling Strategy
The live streaming market worldwide is projected to grow from $30.29 Billion in 2016 to $70.05 Billion by 2021
(source: Markets and Markets)
With so much noise out there, one of the most effective ways to break through is live video storytelling. I refer to the wide range of live video expressions from social live video, video conferencing, to live events. In this post, I am not talking about Webinars but any live video show with live talking heads indoors or outdoors, private or public.
Why? Simply because you got nowhere to hide!
Through all of these use cases, your authentic personality comes out with no filters or funny handle nicknames to hide behind. It’s the closest thing to meeting you in person and forming an accurate impression. True, you can apply editing or lighting acrobatics, but at the end of the day, people form their first impression on the first few seconds of viewing.
It’s your appearance, voice, outfit, location and delivery style that cause your audience’s “storytelling mind” to form an instant story about what they see. That story is typically comprised of subjective meanings that each viewer pulls from their own personal baggage of past experiences/beliefs, and a sprinkle of objective meanings – norms – that will most likely are perceived the same across a specific audience segment.
Getting started
So if you’re working on building your audience either running the show for your startup or as part of a marketing team, you may want to think about your live video strategy. You start by pulling together the narrative pieces: Setup, conflict, and resolution that you’ll leverage through your live video program.
Identifying your goals (aka setup)
Like any other campaign you drive, you need to define your business goals. What are you trying to accomplish? Create a program to drive brand awareness, lead generation, establish strategic partnerships, improve customer service, indirectly boost sales? These are all valid goals. Select the one with the highest business priority and assign quantified success targets.
Establishing your audience wants (aka conflict)
A good place to start is by analyzing your audience wants – establishing the conflict your live video program will focus on. These days, your audience leaves tracks and signals all over the place for you to pick up; from the keywords they used to land on your Website, your most visited pages, popular hashtags on social, hot topics they discuss on their favorite platform/s, related news in your industry, hot topics your competitors are pushing out and stories customers share with your sales and customer service teams. For large and enterprise levels companies, you most likely have a research team, so all the above and more should be part of their mandate
It’s a good idea to run an audience audit with variant levels of depth for each of your top 3 buyer persona segments weekly, monthly, and quarterly. This intel will serve you as a “grand GPS” to direct all your storytelling activities across channels.
Aligning audience wants with your company’s solution (aka resolution)
Once you know what are the top pain points (negative) or brag points (positive) your audience cares about the most, start exploring what would be the strategic BIG STORY you want your program to achieve. This BIG STORY should align your audience problem with your company’s mission and resolution (i.e., products/services).
Define your video delivery experience
Next, it’s time to explore your live video delivery experience that would make sense. If your company plans to roll out offline events in the near future, see if you can live-stream them and include either core content or extra guests that will talk about your audience problem.
Video of a live event increases brand favorability by 63%
(source: Twitter)
Another option, still under the events category, is to create a recurring live video show where you can interview experts discussing your audience problem and showcase examples.
Both options should include a signup form for lead generation and Q&A mechanism for pre and during show engagement.
Depending on your product and your audience core hangouts, with the advent of live social video like Facebook Live, Periscope, YouTube Live, and as of recent Snapchat spectacles – you can also create a live video show around your audience. Better yet, you may want to identify your brand top influencers and get them to play a specific role in your show.
People spend, on average, more than 3x more time watching a Facebook Live video than a video that’s no longer live
(source: Facebook)
For offline businesses, that’s super easy just come up with a core show theme and interview your customers at the store, down the street – in “their natural habitat.” They’ll share ideas, rants and humanize your brand in the process. For online businesses, you can invite them to meet you at a certain place at a certain time and create a local buzz with the extra help of your business partners.
The above strategy is also very effective when featuring your employees talking about different aspects of your product/service and giving your audience an authentic backstage view.
With mobile live social video, marketers today have an amazing opportunity to storytell their BIG STORY outside the office, on-location, unscripted, unedited with real people and real stories. This level of narrative transparency, allows the good and the bad to organically surface and this way elevate empathy and trust to your brand.
Your live video program will also generate a ton of content you can repurpose; from pre-show blog posts, visual memes, bite-size quotes after the show and show notes archive.
And final words…
As a brand story maker, it’s all about creating a meaningful experience for your audience that:
Thematically addresses their problem
Gives them an active role in your show, through Q&A or guest appearance;
Makes them coming back for more by constantly adding value;
And in the process, transforms them into your revved up storytellers on your behalf.
Need help optimizing your BIG STORY to rise above the noise?
Hey, we’re just a call away: Schedule a conversation
Source: Visual Storytelling
March 30, 2017
The Listening Challenge: Meet Tamara
It takes many people at StoryCorps to facilitate, record, archive, animate, and produce all of the stories that we record and share. Meet Tamara, the Archivist.
Over the next few weeks we will be sharing videos of some of our amazing staff members who make what we do here possible. It’s part of the Listening Challenge, our campaign to help ensure that listening to one another — truly listening — continues to be woven into the fabric of American society.
Listen, donate, share, and find out who you are in the Listening Challenge.
Source: SNPR Story Corps
March 30, 2017
This Is How Minorities Have Been Excluded From The American Dream
Recently, three teams from four universities, including University of Richmond’s Digital Scholarship Lab, College of Information Studies’ Digital Curation Innovation Center (DCIC), Virginia Tech, and Johns Hopkins University, used information gathered for the American Panorama project to create Mapping Inequality: Redlining in New Deal America. Essentially, the project maps out how neighborhoods, where minorities lived, were consistently excluded from the government investment that aided the United States during the Depression.
The project is described as follows:
“Mapping Inequalities updates the study of New Deal America, the federal government, housing, and inequality for the twenty-first century. It offers unprecedented online access to the national collection of “security maps” and area descriptions produced between 1935 and 1940 by one of the New Deal’s most important agencies, the Home Owners’ Loan Corporation or HOLC.”
During the Depression, HOLC enlisted the help of mortgage lenders, developers, and real estate appraisers in roughly 250 cities to generate color-coded maps that rated the worthiness and liability of neighborhoods and metropolitan areas. The maps and collected notations were then used for creating the rules of real estate practice for almost a century. Since their initial creation, the maps have also provided the evidence needed for urban studies in the fields of economics, history, law, and sociology. Using the information gathered from the maps and accompanying documentation, Mapping Inequality exposes the relation between administrative culture, economics, racism, and the built environment.
Mapping Inequalities allows visitors to access various HOLC records, including more than 150 interactive maps and 5,000 specific region descriptions, that present Depression-era America from the perspective of developers, realtors, surveyors, and tax assessors. Looking at the maps, visitors can see how cities were divided by racial groups and environmental risks and how these separations led to past state actions (and inactions) and present-day American problems.
During the Great Depression of the 1930s and the New Deal, HOLC and the Federal Home Loan Bank Board were both instrumental when it came to home ownership protections and expansions, lending practice standardizations, and residential and commercial real estate investment stimulation. They would eventually work with public and private sector partners during the middle third of the twentieth century to generate millions of jobs and assist millions of Americans to buy or keep their homes. During this time, the federal housing programs increased the practice of racial and class segregation by establishing the idea that real estate speculation and environmental degradation would lead to America’s economic restoration and prosperity.
Scholars now describe HOLC’s property evaluations and risk management procedures, along with the practices of the Federal Housing Administration, Veterans Administration, and U.S. Housing Authority, as significant contributions to the continuation of racial segregation, intergenerational poverty, and enduring wealth gap between white Americans and minorities in the U.S. Mapping Inequalities provides visitors an idea of what housing policies were like in the New Deal era and how these guidelines have since affected the interaction between wealth and poverty in contemporary America.
Check out the project here.
Source: Visual News
March 29, 2017
How to Export and Import Presets for Adobe Media Encoder
Learn how to export and import presets for Adobe Media Encoder with this helpful video tutorial. Plus, free presets!<p>Using presets with <b>Adobe Media</b> …
Source: CW’s Flipboard Feed
March 29, 2017
How Offline Editing and Proxies Can Make You a Faster Video Editor
Have a machine that can’t handle 4K footage? Maybe you want to edit faster on a laptop while on the go. Consider an offline editing workflow to help …
Source: CW’s Flipboard Feed
March 29, 2017
2107 SXSW World Premiere of “Nobodies” Airs on TV Land
If you missed the SXSW world premiere of “Nobodies,” which took place at the ZACH Theater on Monday, March 13, you can now watch the first episode of the television series tonight at 10pm/9c on the TV Land network.
“Nobodies” stars and is executive produced and written by Groundlings alums Hugh Davidson, Larry Dorf and Rachel Ramras and revolves around the three as they try desperately to land one of their famous friends for a feature script that they have developed, so that they, too, can rise to fame in Hollywood.
Davidson, Dorf and Ramras have partnered with their real-life friends, Emmy® winner Melissa McCarthy and Ben Falcone, who executive produce “Nobodies” through their production company, On The Day, with Falcone directing and guest-starring in the pilot episode.
Get inspired by a multitude of diverse visionaries at SXSW – browse more 2017 Keynotes, Featured Sessions, Red Carpets, and Q&A’s on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, and SXSW News for the latest SXSW coverage, recaps, late-breaking announcements, and updates.
Photo courtesy of Michael Loccisano
The post 2107 SXSW World Premiere of “Nobodies” Airs on TV Land appeared first on SXSW.
Source: SxSW Film
March 29, 2017
A Look At Column Five’s Fresh And Delicious Deck Of Playing Cards
This article originally appeared on Column Five.
Each year, we gift our partners with a token of appreciation to honor the work we’ve done together. The gift is a reflection of a theme, value, or passion of ours. One year it was our coffee-based data visualization poster. Another year we turned an inspiring story about Ben Franklin into a fine-art print. This year, we wanted to give our partners something to chew on—figuratively.
As data visualization geeks, we consider ourselves bakers of delicious donut and pie charts. We knead our ideas, smooth out the kinks, sift through data, whip up copy, sprinkle in context, and serve up handcrafted charts that are nourishing for the mind and a treat for the eyes.
To pay homage to that work, we custom designed a fresh batch of playing cards, baked to perfection.
The deck was aesthetically inspired by our craft and symbolically inspired by a single word: flourish.
Flourish (verb): to be healthy and achieve success.
Flourish (noun): a decorative or finishing detail.
In the last year, we have flourished as an agency and as individuals. We grew our families. We honed our talents. We worked with more great partners on many creative projects. While 2016 was also a challenging year in many ways, we’re proud of what we achieved through persistence. We also hope to carry our successes on into this new year, so “flourish” felt like the appropriate theme.
FYI, the word “flourish” is also a nod to cardistry, which is the mesmerizing performance art of card flourishing (an impressive feat that is also the result of persistence). If you’ve never seen it in action before, check it out:
We’ve been itching to design a deck of cards for a while now, so our design team was happy to take the theme and run. (Shout-out to our friends at the Art of Play who helped us bring this dream to life.)
The pack features plenty of delicious details, from the packaging to the individual card design.
For us, this deck is a beautiful reminder of all we’ve accomplished and all we strive to do. We hope it inspires the same in you.
If you’d like your own pack, get ’em while they’re hot.
Want to see more of our passion projects? Take a look at the People For Periods interactive, which helps destigmatize menstruation, and the Popcorn Project, a brainstorming exercise we created with Girls Inc. of Orange County to empower anyone to achieve their goals.
Source: Visual News
March 29, 2017
How Streamlined Technology Can Ensure Mobile Workforce Success
Technology has inarguably changed the way we work, and as a result, we’re more productive. Surprisingly, technology has had a slower start to catch up with one of the fastest growing workforces in the U.S. field service—also known as the mobile workforce.
In 2015, Mobile workers made up 70% of the total U.S. workforce, and this number continues to grow.
In the past, mobile workers, who range from occupations like electricians to at-home nurses, have used manual methods to track their time, mileage, and other important client information while on-the-go. However, as the number of field service workers continues to increase, CIOs and Ops Managers have voiced that they need more effective ways to centralize information that’s incoming from these workers and analyze it all to make wiser business decisions at a faster rate.
By 2020, it’s expected that there will be 105 million mobile workers in the U.S. compared to 40 million non-mobile workers.
Enter: Skedulo, an all-in-one app and software that allows real-time interaction between a “home base” and the mobile worker. In addition to on-the-spot communication, Skedulo syncs with CRMs to help businesses improve process, strategy, and ultimately: profit.
The opportunity presents itself within the changing workforce in general. Baby boomers are retiring or nearing retirement, while tech-fluent millennials are representing a bigger piece of the job market. With workers who are already pros with using smart devices, onboarding this type of software is easier than ever.
By 2018, 70% of mobile workers are expected to be using a smart device (mobile, tablet, or hybrid). (Gartner)
In this comic-book inspired infographic designed by Column Five, you can witness the battle between “Manual Mayhem,” who aims to sabotage the mobile workforce with continued use of old-school methods, and “Super Software,” who fights for field service organizations to be as efficient as possible.
Source: Visual News
March 29, 2017
Samsung takes aim at movie projectors with a 34-foot 4K screen
The newest generation of Samsung’s 4K televisions stretch its bright, vibrant QLED tech into bigger and bigger screens, topping out at the 88-inch Q9 the company introduced at CES in January. Clearly, these giant TVs are aimed at the home theater market. But the tech giant isn’t content with …
Source: CW’s Flipboard Feed
March 28, 2017
The Wrong Camera! I Know You Can Relate To This Lego Stop Motion Short! Filmmakers, Make Time To Watch
If you’ve ever worked with a client, especially one who thinks they know cameras but really don’t know what the hell they want, then you’re going to …
Source: CW’s Flipboard Feed