Let’s take a look at this editorial design & branding project for Tokyo Metropolitan Government by Nosigner. There’s a high importance of user friendliness in Japan, this might a good subject for another article but let’s not derail for now. This book has been created to help citizens to be prepared in case of a disaster and has been distributed to 7.5 million households. Two things I love about this design, first the colour to make very distinguishable and the manga comic illustration approach to be super easy to follow. What do you think?

Behind this project, we have the work from Nosigner who is a design firm based in Yokohama, Japan. I love the definition of their name who means: “professionals who design intangible things”. You should definitely follow their Behance.

The Tokyo Metropolitan Government has compiled a manual for disaster defense called “Tokyo Bousai” (English title “Disaster Preparedness Tokyo”). NOSIGNER is in charge of its design and edition collaborating with DENTSU INC. In order to help households get fully prepared for an earthquake directly hitting Tokyo and other various disasters, the book is distributed to 7.5 million households. The stripes with color Yellow and Black as a warning icon will help you to find the book easily even in the case of emergency. Also, illustrated with a manga comic which will give you a simulated experience and easy-to-understand information on how to prepare for and respond to a disaster, it helps to get the attention even from people at the low level of consciousness for disaster defense.

Photo Gallery

Credits

• Art Direction: Eisuke Tachikawa (Nosigner), Ryosuke Sakaki (Dentsu Inc.)
• Graphic Design: Kaori Hasegawa, Andraditya D.R.(Nosigner)
• Edition: Ryosuke Sakaki (Dentsu Inc.), Eisuke Tachikawa, Kaori Hasegawa (Nosigner)
• Illustration: Okamura Yuta
• Client: Tokyo Metropolitan Government
• Collaboration: Dentsu Inc.
• Photo: Kunihiko Sato (Nosigner)

More Links

• Check out Nosigner Site: nosigner.com
• Follow Nosigner on Behance