June 10, 2017
Five Essentials Things Video Editors Should Know How to Do in Premiere Pro
If you’re just getting into shooting and editing video, you’re probably running into the veritable plethora of editing techniques and tricks that you …
Source: CW’s Flipboard Feed
June 10, 2017
Who Takes Better Images: A Pro with Amateur Gear or an Amateur with Pro Gear?
Which is the biggest contributor to great images: the creator or the gear?
As filmmakers, we’ve all had many negative experiences dealing with gear, but perhaps one of the more frustrating is feeling like your gear is holding you back from creating better work. Maybe you’re still dinking around with your Canon Rebel or low-level Nikon D series model, all with a kit lens, thinking, “I can create so much better content than this!” And you’d be right, but for the wrong reasons, because who’s really responsible for subpar work, your gear or you?
In this video, Mango Street Labs sees what happens when you give two professional photographers some “amateur” gear, a $300 Canon Rebel T3i (which is now discontinued), and an amateur photographer a “pro-level” $3500 Canon 5D Mark IV
Source: NoFilmSchool
June 10, 2017
Watch: The Easiest Way to Memorize the F-Stop Scale
If you can’t keep track of all of those f-numbers, then you should learn this essential trick.
Knowing the f-stop scale is important if you want to quickly and accurately expose your images, however many of us have a difficult time memorizing it. If you’re like me and can’t remember your own phone number half the time let alone a long sequence of f-stops, then this super simple equation will help you be able to do it with ease. Filmmaker Griffin Hammond shows you how to do it in the video below:
This method of memorizing the f-stop scale is so simple that I’m wondering why I never learned it in college. As Hammond explains, all you really have to remember are two numbers: 1 and 1.4. After that, you know the entire f-stop scale, because all you have to do is double the f-number to get the next in the sequence.
For example:
1, 1.4 (That’s the beginning of the sequence. Now, double them to get the next in the sequence.)
1, 1.4, 2, 2.8 (Now that you have those, keep going. You’ll have to round a few numbers up/down occasionally.)
Source: NoFilmSchool
June 10, 2017
How augmented reality could save tech from itself
We’ve all heard the predictions that artificial intelligence, and by extension robotics, is gunning for our jobs.<p>Indeed, as technology marches relentlessly forward, it feels like many of today’s positions could soon be displaced. But just as with past technological inflection points — whether the …
Source: CW’s Flipboard Feed
June 10, 2017
Adobe CEO Hints at Artificial Intelligence on Photoshop
<b>Age:</b> 54<p><b>From:</b> Mumbai<p><b>In cloud we trust:</b> CEO since 2007, Shantanu Narayen has overseen a period of explosive growth for the San Jose software company. …
Source: CW’s Flipboard Feed
June 10, 2017
Watch: How This Gatorade Ad Brought Water to Life Without a Drop of CGI
Using a “liquid printer” and strobe photography, this Gatorade ad is definitely one of the coolest videos you’ll see this week.
Sometimes a video comes along that reminds you of how infinitely creative human beings can be. The G Active ad for Gatorade is one of them. It has been making its rounds all over the interwebz, but just in case you’ve been on a tech fast for the last month, this video features what is essentially a human made of water droplets doing a bunch of athletic stuff, like running, jumping, and kicking a heavy bag. Sounds cool, right? The coolest thing, though, is that it was all done without CGI. Check out the ad below, and then continue on to find out how it was done.
Now, who is the genius (or geniuses) behind this incredible ad? UK-based production company Unit9 called upon DP James Medcraft to lens this thing, as well as come up with an innovative way to bring this water-droplet athlete to life.
Source: NoFilmSchool
June 9, 2017
Will VR Ever Be Mass Entertainment?
Exorbitant costs, confused customers, and fire risks: bringing VR to the people is proving tricky.<p>There’s a lot of talk about virtual reality as the future of entertainment. And with big companies like Facebook, Google, Microsoft, Samsung, and Apple pouring money into the technology’s development, …
Source: CW’s Flipboard Feed
June 9, 2017
David Mamet Reveals Why Movies Don’t Need Dialogue and More No-Nonsense Screenwriting Lessons
Legendary playwright and screenwriter David Mamet discusses his no-nonsense approach to writing.
David Mamet doesn’t mince words. He doesn’t in his writing (Al Capone in The Untouchables: “You get further with a kind word and a gun than you do with a kind word”). He doesn’t in his dramatic writing MasterClass (“Godard said every movie has to have a beginning, middle, and end, but not necessarily in that order. And that’s why French movies are so effing boring”). And he certainly didn’t in his recent interview with No Film School, during which he told us, “Hollywood is a cross between a spa and a cesspool.”
Mamet has authored dozens of award-winning plays and screenplays, including The Verdict, The Untouchables, Hannibal, and Glengarry Glen Ross, for which he won the Pulitzer Prize in 1984. He has also directed a number of his own screenplays, such as The Spanish Prisoner and House of Games, which won Best Film and Best Screenplay awards at the 1987 Venice Film Festival.
Source: NoFilmSchool
June 9, 2017
The Daily Chord Weekly Recap – Friday, June 9
The revitalization of the music business via streaming services continued to make the news this week, with Taylor Swift’s return to the market and discussion on the topic at MIDEM. Artists in this week’s stories include Bob Dylan, UGK, Bryson Tiller and Cidney Bullens. The Daily Chord aggregates the best stories each weekday to be your handy briefing. Subscribe today and get the stories in your inbox.
Monday, June 5
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One Manchester benefit raises $3 million, draws massive audience
Story from NPR -
Concord Bicycle acquires Imagem, creating one of the world’s largest music companies
Post from Variety -
Germany’s Rock Am Ring festival reopens one day after bomb scare
Post from Billboard -
Nigeria’s Afrobeats music scene is booming, but profits go to pirates
Story from NY Times -
Forty years gone: I was 12 when a Led Zeppelin concert turned into a riot
Post from Ars Technica -
How Gregg Allman and Cher stunned Canisius High ‘assembly’ in 1976
Post from Buffalo News
Tuesday, June 6
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In creating a haven for artists, Ghost Ship operators built a death trap, prosecutors allege
Post from LA Times -
Blockchain could help musicians make money again
Post from Harvard Business Review -
Mayday – This band can sell out ten shows in one city
Post from CNN -
Bryson Tiller earns his first no. 1 album with ‘True To Self’
Post from NY Times -
Go-go music wants to go mainstream. Can it?
Post from PBS Newshour -
Bob Dylan – Nobel lecture
Post from Nobel Prize
Wednesday, June 7
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MIDEM Day 1: Streaming’s evolution, voice control, hi-res audio and more
Post from Hypebot -
Apple is pitching the HomePod as a super-high-quality speaker. That’s going to be a tough sell
Post from Recode -
Trans singer-songwriter Cidney Bullens brings his amazing life story to the stage
Post from LA Weekly -
Stem raises $8 million to get music artists paid more seamlessly
Post from TechCrunch -
Meet Shawn Everett, indie rock’s new go-to sound engineer
Profile from Pitchfork -
Choose love: 10 years of ‘Int’l Players Anthem’
Story from MTV News
Thursday, June 8
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Inside the industry’s long, slow embrace of streaming music
Post from Rolling Stone -
Muslim artists band together to make music, break barriers
Post from 9News -
Why pop-punk is country music’s next frontier
Post from Pitchfork -
Def Jam’s Steve Bartels talks A&R, artistry and the ultimate 80’s DJ tracks in Midem
Post from Billboard -
You say you want a sexual revolution: Why 1967 is the year pop came out
Post from The Guardian -
The 50 best albums of 2017 so far
Post from Stereogum
Friday, June 9
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Taylor Swift returns her music catalog to streaming services
Post from NY Times -
SiriusXM sets $480 million investment in Pandora
Post from Variety -
What does the future hold for MIDEM?
Post from Music Business Worldwide -
Atlanta gone viral: How rap’s premier city used memes to crack the pop charts
Post from Fact Mag -
Tripping Daisy gets another day in the sun
Story from Houston Chronicle -
The schoolgirl thrash metal band smashing stereotypes in Indonesia
Post from The Guardian
The post The Daily Chord Weekly Recap – Friday, June 9 appeared first on SXSW.
Source: SxSW Music