Illustration & Brand Identity: Brand Refresh for Mutual Attraction

August 31, 2017

Illustration & Brand Identity: Brand Refresh for Mutual Attraction

About a week ago, we’ve featured the latest work from Radim Malinic with the branding project for Inhere. This week, he is back again but with a project in collaboration with Bristol-based Craig Minchington. It’s a refresh that involves brand identity and illustration for Mutual Attraction. A dating agency and matchmaking service that needed some love to share their expertise for everyone in the name of love. Radim and Craig both have similar skills but for this project, Radim was in charge of the creative direction & design. And Craig was behind the 3D modelling, I am digging the overall project especially where you can clearly see the style from both designers.

Collaboration work between Radim Malinic, a freelance creative director, graphic designer and speaker from London and with Craig Minchington who is also in the same field but based in Bristol, UK. They have worked together on several projects including the Harnham Salary Guide (2016) featured on ABDZ.

Mutual Attraction is a London dating agency and matchmaking service. Mutual Attraction is all about meeting people face to face, in the flesh and stepping away from the screen. Dating in the real world, with real people, looking for real love. Refreshingly simple yet effective.