On ABDZ, it’s rarely a case where we will feature a project that shares some of the thinking behind the design. We mostly see beautiful UI but most of the times are incomplete or misleading in terms of design thinking. But today, we are taking a look at this concept for Amazon Alexa App by Jooyoung Joung, what I liked about his concept is that he designed this experience based on problems from the current Alexa experience. To me, where the work from Jooyoung truly shines inside his user flow, super well-thought-out and totally defines his vision of the experience. In UX, we spend most our time working on building an experience or redesigning one.

My Alexa is a suggestion of new concept for Amazon Alexa app. This project has new visual and empathic interface. My Alexa will empower user’s daily life with inspiration, motivation, insight and empathy. The whole concept was inspired by Maslow’s Hierarchy of Needs.

More Links

• Learn more about Jooyoung Joung
• Follow Jooyoung’s work on Behance

UI/UX & Interaction Design