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February 17, 2017

SXSW Music Weekly Round-Up: The Lemon Twigs, Jamila Woods, Mannie Fresh Conversation, Austin Music Awards

With only a few weeks left, SXSW is coming up fast! We want you to get the most out of your SXSW experience, so let’s make sure you know who to look out for once March gets here.

This week we’re happy to announce the addition of two new sessions for you to enjoy at SXSW! For all aspiring DJs out there, stop by our How to Remain Relevant as a DJ panel and hear from renowned speakers Mannie Fresh and Tony Neal. They’ll tell you everything you need to know about keeping up in today’s world of mixing. We’re also introducing a panel of speakers, including Monterey International Pop Festival co-founder Lou Adler, to discuss the success of music festivals like Monterey Pop and Coachella.

On top of that, we’re hosting our fourth annual SXSW Hackathon! Apply to participate and join the excitement, while receiving help from our Creatives In Residence, such as digital artist Andrew Jones and VR director and writer Josema Roig.

Onto this week’s Showcasing Artist announcement! Highlights include the sick psychedelic sounds of Christian Bland & The Revelators, as well as New York’s favorite indie rock brothers, The Lemon Twigs. If rock isn’t your style, check out Khruangbin, FRENSHIP, Jamila Woods, and the full list of 150 new Showcasing Artists below.

Why read about the artists when you can listen to them? Be sure to find them on our Spotify playlist and our radio channel SXSWfm.

There are only a few weeks until the festival, so secure your place and register for a SXSW Music Badge. Not only will you gain access to legendary speakers and performers, but you’ll also have the networking experience of a lifetime!

New 2017 Conference Additions (Music)

From Monterey Pop To Coachella: Conversation With Lou Adler and Paul Tollett
How to Remain Relevant as a DJ

New 2017 Showcasing Artist Additions

CC Adcock + The Lafayette Marquis (Lafayette LA)
Ginger Ale & the Monowhales (Toronto CANADA)
Amplified Heat (Austin TX)
Sudan Archives (Los Angeles CA)
Birdlegg (Austin TX)
Christian Bland & The Revelators (Austin TX)
Born Cages (New York NY)
Boxinbox&Lionsize (Barcelona SPAIN)
Brookfield Duece (Oakland CA)
Jane Ellen Bryant (Austin TX)
Buckwheat Zydeco Tribute w/ Ils Sont Partis and Special Guest (Lafayette LA)
Wink Burcham (Broken arrow OK)
The Burning Peppermints (Birmingham AL)
CAPPA (Nashville TN)
Captain Jack Watson (Dallas TX)
Justin Caruso (Los Angeles CA)
Dave Cavalier (Los Angeles CA)
Cerise (Los Angeles CA)
Kasey Chambers (Copacabana AUSTRALIA)
Champagne SuperChillin (Nashville TN)
Miles Chancellor (Philadelphia PA)
Charlie Heat (Woodbury NJ)
Cheap Fur (Austin TX)
Chynna (Philadelphia PA)
Suzanne Ciani (San Francisco CA)
Colours (Sarasota FL)
Constant Gardner (London UK-ENGLAND)
Coyote Kisses (Lakeland FL)
Crazytown (Los Angeles CA)
Crystal Thomas (Shreveport LA)
Daddy Long Legs (New York NY)
Andrea Dawson (austin TX)
The Dead Deads (Nashville TN)
DJ Harrison (Richmond VA)
DJHerShe and the Circus (Boston MA)
DJ TradeMark (Austin TX)
Dretussin (Milpitas CA)
Eastside Kings (Austin TX)
Flint Eastwood (Detroit MI)
Ekali (Vancouver CANADA)
Anothney “A-Game” Elllis (St Louis MO)
EZA (Nashville TN)
Flying Turns (Austin TX)
FRENSHIP (Los Angeles CA)
Friendly Greg (Philadelphia PA)
Geotheory (New York NY)
Gods Way (El Paso TX)
Stefan Goldmann (Berlin GERMANY)
Max Gomez (Taos NM)
Shiela “Shiela” Gonzalez (Austin TX)
grav3y (Austin TX)
Xan Griffin (Apple Valley CA)
Tree “Tree G” Grundy (Austin TX)
James Hall (Brooklyn NY)
James Hersey (Vienna AUSTRIA)
Matt Hollywood & the Bad Feelings (Los Angeles CA)
Kwaidan re-scored by Troller, Michael C. Sharp, Antoni Maiovvi & Timothy Fife, Missions (Austin TX)
Hot Sugar (New York City NY)
Illenium (Denver CO)
Alex Izenberg (Los Angeles CA)
Jack and the Ripper (Mexico City MEXICO)
Noa James aka Young Orca (Fontana CA)
Jarrell (San Antonio TX)
Kami (Chicago IL)
Khruangbin (Houston TX)
Shunetra “BillieB” Kincheon (Austin TX)
King Rocker All Star Band (San Francisco CA)
Dante Klein (Amsterdam NETHERLANDS)
Kolars (Los Angeles CA)
The Kraken Quartet (Austin TX)
Lachane (Austin TX)
Lady Lotion (Dallas TX)
Langhorne Slim (Nashville TN)
Austin Lanier (Newport News VA)
The Lemon Twigs (Hicksville NY)
Loki (Austin TX)
Los Chinchillos del Caribe (San Juan PUERTO RICO)
Dustin Lovelis (Long Beach CA)
Luca Lush (New York City NY)
Manila Killa (Washington DC)
Marcus Strickland’s ‘Twi-Life’ (Brooklyn NY)
EJ Mathews (Dallas TX)
MC Frontalot (Brooklyn NY)
Cookie McGee (Dallas TX)
Shannon McNally (Oxford MS)
Mallory Merk (Shreveport LA)
Ela Minus (Bogotá COLOMBIA)
Mndsgn (Los Angeles CA)
Mondo Cozmo (Los Angeles CA)
Diego Money (Dallas TX)
Night Drive (Austin TX)
Max October (Providence RI)
Conny Opper & Lizzie Paige (Berlin GERMANY)
Matthew “Orion the Third” O’Ryan Clark III (College Station TX)
Anthony Parasole (Brooklyn NY)
Peanut Butter Wolf (Los Angeles CA)
Jeff Plankenhorn (Austin TX)
Post Animal (Chicago IL)
Quinn XCII (Grosse Pointe MI)
Lou Rebecca (Paris FRANCE)
Orpheu The Wizard (Amsterdam NETHERLANDS)
Karriem Riggins (Los Angeles CA)
Rik & the Pigs (Olympia WA)
Ringo Deathstarr (Austin TX)
Elliot Root (Nashville TN)
Royal Teeth (New Orleans LA)
RSK TKRS (Brooklyn NY)
RVRB (Dallas TX)
Said The Sky (Denver CO)
Santa Muerte (Houston TX)
Nitty Scott (New York NY)
Screamin’ J (Austin TX)
Kodie Shane (Atlanta GA)
Single Lash (Austin TX)
Skullcaster (Bertram TX)
Slim Gravy (Dallas TX)
Smoke Season (Los Angeles CA)
Solo Woods (Chicago IL)
Star Parks (Austin TX)
Juanita Stein (Sydney AUSTRALIA)
Andrew St. James (San Francisco CA)
Sunny Sweeney (Longview TX)
Sur Ellz (Denver CO)
Sweater Beats (Los Angeles CA)
Tarro (Los Angeles CA)
Tdot Illdude (Willingboro NJ)
ThiDaniel (Los Angeles CA)
Casper Tielrooij (Amsterdam NETHERLANDS)
The Tontons (Houston TX)
TRISHES (San Diego CA)
Two Feet (Harlem NY)
Unkle Funkle (Los Angeles CA)
Vaya Futuro (Tijuana MEXICO)
VedeTT (Angers FRANCE)
Jackie Venson (Austin TX)
Redd Volkaert (Austin TX)
Colter Wall (Swift Current CANADA)
Lindsey “Junior” West (Austin TX)
White Denim (Austin TX)
Wildflowers (Denver CO)
Moses “WrebleMuzik” Williams (Austin TX)
Jamila Woods (Chicago IL)
Tim Woods (Houston TX)
ye. (Syracuse NY)
Ye Ali (Hammond IN)
Yokozuna (Mexico City MEXICO)
Mike Zombie (Willingboro NJ)

Everything subject to change

Photo credits, clockwise from top left:
White Denim photo by Drew Anthony Smith
Lou Rebecca photo by Daniel E. Patrick
Khruangbin photo courtesy of the artist
MNDSGN photo courtesy of the artist
Peanut Butter Wolf photo courtesy of the artist

The post SXSW Music Weekly Round-Up: The Lemon Twigs, Jamila Woods, Mannie Fresh Conversation, Austin Music Awards appeared first on SXSW.

Source: SxSW Music

February 17, 2017

Photography: Aston Martin Lagonda with Tomek Olszowski

Photography: Aston Martin Lagonda with Tomek Olszowski

Aston Martin Lagonda with Tomek Olszowski is a photography and retouching project shared by Recom Farmhouse and Tomek Olszowski on their Behance profiles. As they describe in the project: Cult cars don’t come much less conventional than the Aston Martin Lagonda. Only 645 were ever made, and they’re like no other car before or since. “The wedge-shaped body is the height of a Porsche 911 but over five metres long, with an outrageously space-age dashboard.” The photography and art direction of this project is simply amazing. There’s a classic noir mood, and despite the 70s appeal, it reminds me a lot of the 80s with the color palette used.

“This isn’t a car so much as a mobile pop-cultural mash-up, the intersection of a dozen different ideas, many of which are at odds with each other.” (Top Gear) 

Project description

In this shoot, a touch of seventies noir accents the car’s angular forms, and we introduced it to the kind of driver which its retro-futuristic style deserves. 



  • Photographer: Tomek Olszowski
  • Retouching: Maria Luisa Calosso & Aljaž Bezjak /  Recom Farmhouse 
  • Production: Studio Tecza Production & Piramida Film
  • Model: Kajo Szwed

Recom Farmhouse is on InstagramFacebook and Twitter! More work at recomfarmhouse.com and our blog madlove.net.

Feb 17, 2017

Source: Abduzeedo Photography

February 16, 2017

Sounds From Peru Make Their Mark at SXSW

Written by Yvonne Herrera

Sounds from Peru will be presenting a showcase for the first time at this year’s event.

The music of Peru can be characterized as the heartbeat of the country. Peru is home to music genres like festejo, andean music, and kantu. Each of Peru’s regions has its own distinguishing music that reflects its lifestyle, spirit, and surroundings.

POOOW! will kick off the show with their funky take on modern electro. The lineup also features folk band We The Lion and rock group MOBIVSTRIP. Lima-based Mundaka, a rock quartet, will have the crowd headbanging and moshing with their upbeat songs. Los Outsaiders return to the festival with their garage rock music, incorporating elements of Peru with hard rock. Singer Songwriter Gala Brie rounds off the showcase adding a different flavor and blending latin pop with electronic.

Check out the first Sounds From Peru showcase on Wednesday, March 15 at Trinity Hall.

Register to the event for primary access to premier nighttime music showcases, and industry-focused sessions. This year, the Music badge also gives you access to most Film Festival screenings and Interactive Conference sessions.

Register Today

Photo credits, clockwise from top left:
We The Lion photo by Paloma Valerga
Los Outsaiders photo by Erick Flores
Mundaka photo by Valeria Landavere
POOOW! photo by Carl Stec

The post Sounds From Peru Make Their Mark at SXSW appeared first on SXSW.

Source: SxSW Music

February 16, 2017

Get Your Smash On With This ‘Lemonade’ Inspired Game

In honor of Queen Bey herself and her many Grammys, some members of her Beyhive created a fantastic 8-bit game based on her music video Lemonade.

“Lemonade Rage” lets players assume the role of Beyoncé as she smashes through cars and haters, collecting lemons as she goes. The game is an automatic runner, meaning the character begins to move forward as soon as the game starts, and picks up speed as you progress through the level. You’ll also be faced with obstacles, such as haters and Illuminati conspiracy theorists, that you must avoid by using your arrow keys. As the game picks up speed, it gets surprisingly difficult as more haters block your path.

The game is the brainchild of Joe Laquinte, Justin Au, Line Johnson, and Colby Spear, three designers and presumably big fans of Beyoncé. The design of the game is reminiscent of Double Dragon, an 80s beat ‘em up video game, and the music, an 8-bit remix cover version of Hold Up by 8-Bit Universe, really makes it feel like you’re playing an old arcade game.

Try the game out for yourself here and let us know how you do!

Source: Visual News

February 16, 2017

Illustration: Colorful Work of Romain Trystram

Illustration: Colorful Work of Romain Trystram

Romain Trystram is an illustrator from Morocco with an incredible portfolio. What really catches my eye is his illustration style with colorful, I dare say, 80s color palette sometimes. There is a mix of abstract and more conventional illustrations. The abstract is the the one that I particularly tend to prefer, however most of them seem to be inspired by architecture or urban scenes. I selected a few illustrations for this post to highlight that.

Romain has done work for major clients, such as IBM, Adobe, Mercedes-Benz, Affinity, Panasonic, Virgin Atlantic and many others. For more information make sure to check out his portfolio at https://romaintrystram.myportfolio.com/


Illustration: Colorful Work of Romain TrystramSoledadIllustration: Colorful Work of Romain TrystramNyc Neon China TownGone daysAffinity designer docks 2 trystramDeckArchi Gherry TrystramtubeAffinity designer alley trystramNight Shot taxiLylat IBM Magazine coverShibuya Facade Another Skyline Adobe Spruce detailA window Highway Tunnel

Feb 16, 2017

Source: Abduzeedo Illustration

February 15, 2017

In Memoriam: Lucille Horn

We learned this week of the passing of Lucille Horn, who was one of Dr. Martin Couney’s incubator babies in the 1920s. As part of a sideshow on Coney Island, Lucille helped pave the way for modern neonatal intensive care. We are remembering her contributions today, and we’re very grateful she was able to share her remarkable story with us!

— Jasmyn Belcher Morris, Senior Producer




StoryCorps 433: Coney Island Baby

0:00 / 0:00

Source: SNPR Story Corps

February 15, 2017

The 15 Most Important Lessons I’ve Learned In Creative Work

Originally featured on Column Five.

If you’re in a field where either the people or the work you’re producing are labeled “creative,” you likely signed up to create meaningful, fulfilling experiences. And if you’re idealistic like me, you may even say you’re here to bring beauty into the world. Yet when it comes to creative work, we face the same occasional struggles: frustrating projects, tight timelines, vague asks, creative drain.

As Producer, then Senior Producer, Strategist, and now Director of Strategy at Column Five, I’ve faced these issues at many levels of our organization, both with our own team and with our partners. There is no magic fix for creative troubles, but over time I’ve learned a few lessons. Whether they were simple realizations or totally game-changing revelations, they’ve all helped me in one way or another. I think they can help you too.

If you want to improve the creative work you make and the way you work with others, here are 15 things that might help.



This habit has the highest impact-to-effort ratio imaginable. That’s strategist speak for making a huge impact with very little effort.

I used to think I couldn’t respond to client emails until I had an exhaustive response to every item the client detailed. That was until a custom music vendor, Score A Score, showed me that quick replies as simple as “We’re on it” or “Thanks—tied up for a few hours but will respond in full” can be an incredibly valuable service tactic. (As a company policy, Score A Score’s CEO demands a 10-minute response time for every email from his staff.)

Knowing an email has been read and is being handled puts your partner’s mind at ease. (This type of swift communication also aligns with happiness expert Gretchen Rubin’s 1-minute rule. If something takes less than a minute, do it now.)


Your creative success ultimately depends not on how much your client paid you but how well your creative work helped them achieve their goal.

Belittling a client’s opinion or lack of expertise never helped a team get a better creative result. The people you work with are very smart people. They could run circles around you in their field of expertise; they just need you to help communicate their vision. Approach the job as their partner and internal spokesperson. Own that role.

Beyond being a partner, you will sometimes need to represent your client or act as their surrogate when dealing with a subcontractor or vendor. Always make decisions that you believe will best benefit the client.



I originally wanted to phrase this as “be aggressively anti-meeting,” but let’s go with a more positive take. Don’t use meetings as a crutch. Meetings are only valuable when they leverage the collective contributions of valuable people. If you’re getting bombarded by meeting invites, make sure you’re clear on why your presence is necessary; if it’s not, decline it.

When you set up meetings, include only relevant stakeholders. Set objectives, then release people as soon as you address those designated objectives. Just because a meeting is scheduled for an hour doesn’t mean you have to fill time until then. (See more of our tips on how to run a meeting like a boss to save your team’s sanity.)


The biggest mistakes I’ve made weren’t because I made a creative decision that didn’t pan out. They happened when I didn’t trust my own instincts—or kept quiet about them. Lo and behold, in those instances, the exact issues I’d wanted to raise ended up being irreversible flaws in the project.

Believe in your convictions. Be willing to gamble, put yourself out there to experiment, push boundaries, and even fail. Betting on yourself isn’t a risk-free path, but trusting your instincts—and being ready to deal with their outcomes—is an important way to grow and do better creative work.


This golden rule is pretty easy to stick to if you’re organized. Before you ask your client for their brand style guide or audience personas, be certain beyond a shadow of a doubt that you and your team don’t have that info already.

Triple- and quadruple-check your files to make sure you aren’t asking the client to do something they’re paying you to do. There’s no greater *facepalm* moment than when a client re-forwards you a previous email or refers you back to your own team member for info.



No matter how random or disconnected your ideas may be from the project at hand, record any idea that is interesting to you. These notes can be invaluable for preparing for a brainstorm, addressing wide-open creative opportunities, or referencing down the line when you’re stuck.

I personally use the Notes app on my iPhone. Plenty of my creative projects have started there, including everything I wanted to share in this blog.


Profound creativity can come from moments of absolute mental void. While keeping busy is a motivator for me, moments of boredom are when my mind is free to reflect, humor itself, and explore. I used to commute over an hour each way to the office, and while I don’t miss that drive, I do miss the daily meditative time it afforded me.



Experienced creatives know there’s a visceral difference between ideating to solve a problem they understand versus one they don’t.

In creative work, we’re often asked to create a tangible piece of creative that connects to an intangible vision. A client might want you to make their brand “contemporary” or create an “emotional” video. But what does contemporary mean to them? What kind of emotion should your work elicit? If you want to find the right solution to a project, you need to know what problem you’re trying to solve.

Before you start on an endeavor, secure a firm understanding of the project and relationship goals. Call your contact if you need to iron out details or confirm what you’ve gathered. What is the vision? How does the client see it? The more assumptions you’re making, the less likely you’re aligned with your client.

Get to the why before you start worrying about the what. Remember: Even the most skilled dart-thrower can’t be effective if they don’t know the target.


No matter your field of work, you have to know why you’re in it and what you want to do. Your mission and associated values will influence a lot of what you do—especially in cases where the answer isn’t cut and dried.

At our agency, we’re lucky to have a blueprint that influences our decision-making. It’s our Five Columns, the company values we use as our North Star:

When we have to make big decisions or approach a difficult conversation, these offer us inspiration and guidance. They not only make us better at what we do, they make us better people.



We all want the same things: to make great creative work that our clients are happy with. But in the rush to complete a project, sometimes things go unsaid or accountability slips, which can lead to unhealthy communication and unsettled nerves within your team. Having a frank and honest discussion about these issues—after the fact—helps you improve and learn to work better.

I recommend these after every project, especially if that project experienced a hiccup. I’d also encourage you to be the first to welcome feedback. There is amazing and energizing power in creating a forum of open, honest team reflection. It’s the best way to make sure your next project has good vibes.


A new mantra for our team has been to “act with positive intent and assume positive intent in others.” But we also need to be on the same page. For me, that comes down to transparency. When you are evasive or put up a facade, you breed distrust. Conversely, showing honesty and compassion will breed confidence. Most importantly, it’ll breed goodwill for when you do make a mistake—which, trust me, you will.


Be authentic in the way you communicate, both in how you speak and listen. I used to have trouble reconciling “real” me with “work” me. But eventually the two met, and I was able to find my own professional voice. This helps me maintain genuine communication.

I’ve also learned to prioritize listening. It’s a key part of being a good collaborator—and human being. Give people your full attention to hear them out. Even if you disagree, acknowledge that you hear them, show appreciation for their thinking, and walk them through your thinking.

Create conversations instead of conflict. It’s likely you both want the same thing from a project. Strive to work from that common place.

If all else fails, I’ve found there’s a mystical power in going on a walk with someone.



The creative community is a small world where relationships are everything. Our reputation directly affects who we get to collaborate with, which, in turn, impacts the quality of our work.

Pay people what they’re due when they’re due it, show kindness courageously, be an internal advocate for freelancers, and be a helping hand to your partners—no matter who the payer is. Understand that healthy long-term relationships are in the agency’s best interest.


Risk. Expectations. Value. Confidence. These words will influence the success of all your creative endeavors.

Risk: What is likely to go wrong—budgeting, creative execution, legal reviews? When something makes you nervous, listen to that feeling. Knowing your risks only empowers you to manage a project better. Counter-balance your risk tolerance with the knowledge that great content practices don’t happen without experimentation.

Expectations: What is the vision and outcome your various collaborators anticipate? Undoubtedly, part of mastering life is having a good read on who expects what, and why. The idea of success is wholly dependent on what expectations preceded it.

Value: What project factors are unique or different, and how will that benefit your audience? Steering a project correctly requires that you have a great handle on what made the original concept valuable. Challenge yourself and your teammates by questioning the value of certain design elements, plot devices, or formats.

Confidence: How can you demonstrate optimism about your team’s ability to deliver on an idea? Using language such as “We’re confident in…” instead of “We think…” will help crystallize your confidence, and others will be more likely to listen.


As Jane Austen said, “Surprises are foolish things. The pleasure is not enhanced, and the inconvenience is often considerable.” I think it’s safe to say that in creative work, surprises are rarely fun.

How I’ve learned to minimize surprises in creative work:

  • Engage your uncertainty: Get the answers you need from the people who can accurately give them. Does the designer feel confident in executing on this style? Is the developer on board with the required tech stack? Know where things are the most and least likely to blow up on you, and temper expectations accordingly.
  • Identify the risk areas of a project early: 80% of a project’s outcomes are decided in the first 20% of the work. Work aggressively upfront to spot and resolve issues that may affect you down the line. This can mean everything from solid outlines and sketches to securing film permits and wardrobe approval.
  • Think through every implication before you make a change: One project variable can greatly affect other variables. You don’t want solving one problem to create new, bigger problems. Assess the domino effect that new information or decisions may have, and get all parties on board beforehand.

Above all, stay open and agile. You’ll never be fully prepared for every situation that comes up. But that’s the fun part, right? Pack some of these tips in your toolbelt, and approach the unexpected challenges as opportunities—not natural disasters.

For more thoughts on creating great work, find out what 5 mistakes to avoid in content creation, learn how to work with these 4 creative types, and find out how to create a culture of content.

Source: Visual News

February 15, 2017

Facebook takes aim at Youtube with new standalone TV app

<b>Facebook is to roll out an app that lets users watch the platform’s video content on television.</b><p>The move could allow it to eventually better compete with the likes of YouTube and traditional television channels for advertising revenue.<p>Users with Apple TV, Amazon’s Fire TV and Samsung’s Smart TVs …
Source: CW’s Flipboard Feed

February 14, 2017

Sony made a PSVR music video you can move around in

When it comes to the immersive visuals virtual reality offers, the audio needs to be equally as compelling. That includes having the sound adapt to your movements as you navigate a scene or event. To show off what its PlayStation VR setup is capable of, Sony enlisted violinist Joshua Bell to record …
Source: CW’s Flipboard Feed

February 14, 2017

YouTube Cancels PewDiePie After Disney’s Maker Studios Dropped the Star Over Anti-Semitic Stunt

Disney and its subsidiary Maker Studios have dropped Swedish YouTube star Felix Kjellberg, AKA PewDiePie, from its roster one month after the gamer posted a video showing two men laughing as they held up a sign reading: “Death to all Jews.”

In a video from January 11, since removed, Kjellberg filmed his shocked reaction as the two men unfurled the sign, which he had paid them to do. The following week, Kjellberg posted an apology, repeating the hateful rhetoric and criticizing the media for not understanding that he was joking. In a January 22 video, also since removed, he reacts to a video of a Jesus character saying a popular alt-right trolling phrase, “Hitler did nothing wrong.” The Wall Street Journal has segments of the videos.

READ MORE: John Oliver Will Air Educational Ads During Morning News Shows Aimed At Donald Trump

Maker Studios released the following statement yesterday: “Although Felix has created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate. Maker Studios has made the decision to end our affiliation with him going forward.”

Following the announcement by maker Studios, Google-owned YouTube canceled plans for a second season of the reality series “Scare PewDiePie.” It has also removed Kjellberg’s PewDiePie channel from Google Preferred, its premium advertising tier, according to The Hollywood Reporter.

Since 2014, PewDiePie has been the most-viewed YouTube channel of all time. An early gaming channel, his 53 million subscribers tune in for his funny voices and provocative humor. Early in his career, he was criticized for making rape jokes in his videos. He signed with Maker Studios in 2012, one of the largest multi-channel networks, or MCNs. (An MCN manages channels for digital content creators in exchange for a share of the revenue.) The Walt Disney Company bought Maker Studios in 2014 for $500 million.

READ MORE: YouTube Creators Cry Censorship As ‘Inappropriate’ Content Is No Longer Monetizable On The Platform

Kjellberg released a statement on Tumblr defending his recent actions: “I was trying to show how crazy the modern world is, specifically some of the services available online. I think it’s important to say something and I want to make one thing clear: I am in no way supporting any kind of hateful attitudes.”

With such a robust following, it’s difficult to predict how the separation will affect Kjellberg’s popularity or revenue stream. YouTubers make money through advertising and brand partnerships, which an MCN like Maker would help facilitate. However, PewDiePie will still be able to run his YouTube channel, he just lost his preferred status and his original show, as well as the contract with Maker Studios.

At a time when hate speech is seeping into media from the highest reaches of government, Disney’s decision to sever ties with such a mega-star speaks volumes. So does the fact that it took them a month to do it.

February 14, 11:19 am: Updated to include YouTube’s decision to cut ties with Kjellberg. 

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Source: IndieWire Digital TV