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May 3, 2017

SXSW 2017 Featured Speaker Noah Hawley [Video]

“In order to make Fargo I had to really become a filmmaker. I love a good dialogue scene as much as the next person, but I am really happy when I can have a few pages with no dialogue at all. It’s literally just the camera telling the story. It’s a visual medium,” said SXSW 2017 featured Speaker Noah Hawley.

Revel in this session with Emmy®, Golden Globe®, PEN, Critics’ Choice, and Peabody Award-winning author, screenwriter, producer and director Noah Hawley, moderated by author Philipp Meyer. In addition to his work on Fargo, Hawley is currently executive producer, writer, and showrunner of the series Legion from FX Productions and Marvel Television. The third season of Fargo is currently airing Wednesdays on the FX Network.

Explore More Content From SXSW 2017

Get inspired by a multitude of diverse visionaries at SXSW – browse more 2017 Keynotes, Featured Sessions, Red Carpets, and Q&A’s on our YouTube Channel.

Follow us on Facebook, Twitter, Instagram, and SXSW News for the latest SXSW coverage, recaps, late-breaking announcements, and updates.

Photo by Karl Capelli

The post SXSW 2017 Featured Speaker Noah Hawley [Video] appeared first on SXSW.

Source: SxSW Film

May 3, 2017

Would You Want To Live Forever If You Could?

What would happen if people all over the world stopped aging and never died? If we had the ability to stop aging at 25 and we could live for as long as we wanted, how long we people actually choose to live? Lifetime Daily surveyed 2,000 Americans to determine how long they’d choose to live and under what conditions. Here is what they found out.

live forever study: the longest

Surprisingly, 57% of Americans said that they’d only want to live another 100 years or less. 25% of those who were surveyed said they’d live another 76 to 100 years, 20% said they’d live an additional 51 to 75 years, while 15% revealed that they would want to live another 101 to 200 years. If you look at the data based on age, Americans 60 and older said they’d want 51 to 100 more years, while those under 30 were more likely to want only an additional 26 to 50 years.

The study found that men were more likely than women to respond that they would want a longer life span. When looking at the data by gender, 28% of women would be happy with an addition 51 to 75 years (versus 14% of men), but as the amount of years climbs, only 14% of women said that they’d want another 101 to 200 years and 7% were found to desire an additional 201 to 500 years, compared to 16% and 10% of men respectively.

When it comes to prolonging life, the study revealed that Americans were willing to put up with quite a bit if that meant more time on earth. 79% of respondents said they’d still want a longer life even if that meant they had to work the entire time, 73% said they would accept outliving everyone else except their family, and 63% would like a few extra years if it were only with their significant other. Conversely, 12% answered that they’d extend their life if they were paralyzed, 27% with a chronic illness, and 36% if they lived in poverty.

As far as why Americans want to live longer, a common theme was the desire to accomplish more in life. 13% of respondents said it was because they want to experience more in life and another 13% said it was to travel more while 11% revealed that it was to pursue hobbies. Surprisingly, only 7% responded that it was to avoid death and even less revealed that it was to make more money (5%).

With a longer lifespan, Americans revealed what they would do differently if given the chance. A majority confessed that they change their drug habits, relationship status, smoking and drinking habits, and the likelihood of having children. The data also shows that men were more likely to make changes in their lives in these categories than women.

A factor to consider when thinking about with the possibility of a long life is what the future may hold. A large number of those surveyed were not too concerned about having to adapt to future technologies (41%) but at least 35% said they were somewhat concerned about the possible collapse of civilization in the future and 20% said they were very concerned about the possibility of human extinction.

Check out Lifetime Daily to get some tips on staying healthy.

Source: Visual News

May 2, 2017

SXSW Alumni Film Releases – May 2017

Discover some of the SXSW alumni films on release this month, such as 45365, LOEV, and LONG STRANGE TRIP. Continue on for a complete list with trailers and more info.

Documentary Feature, World Premiere, 2009
Website | Trailer

Available for the first time since winning the Grand Jury Award for Best Documentary at SXSW 2009, the Ross Brothers’ 45365 presents the intricate connections, close relationships and life-changing events of a small town in Ohio. An unforgettable, gorgeously realized journey into America’s heartland.
Available Now on Vimeo

Documentary Feature, World Premiere, 2016
Website | Trailer

The under-appreciated genius behind iconic classics like “Under the Boardwalk” and “Twist and Shout” receives his due in this loving, rockin’ documentary portrait.
Now In Theaters

Episodic, World Premiere, 2017
Website | Trailer

Based on the film of the same name, this hilarious send-up of “post-racial” America tells the universal story of finding one’s own identity and forging a unique path.
Now on Netflix


Narrative Feature, World Premiere, 2016
Website | Trailer

Mike Birbiglia’s sophomore feature charms with a warm, yet acerbic look at the tragicomic world of an improv comedy troupe.
Available Now on Netflix

Narrative Feature, North American Premiere, 2017
Website | Trailer

In the mid-1980s, seventeen-year-old Vicki Maloney is randomly abducted from a suburban street by a disturbed couple. As she observes the dynamic between her captors, she quickly realizes she must drive a wedge between them if she is to survive.
In Theaters May 12

Narrative Feature, North American Premiere, 2016
Website | Trailer

A weekend trip between friends takes a sudden turn, making them each question what love is and what it means to them.
Available Now on Netflix

Documentary Feature, 2017
Website | Trailer

The inspiring, complicated, downright messy tale of the Grateful Dead, a tribe of contrarians who made art out of open-ended chaos, and inadvertently achieved success on their own terms.
In Theaters May 27

Documentary Feature, World Premiere, 2017
Website | Trailer

Child abuse, mental illness, and forbidden love converge in this mystery involving a mother and daughter who were thought to be living a fairy tale life that turned out to be a living nightmare.
Available on HBO May 15

The post SXSW Alumni Film Releases – May 2017 appeared first on SXSW.

Source: SxSW Film

May 2, 2017

The End of YouTube Annotations

YouTube will no longer support annotations in new videos, so what’s next in video promotion?<p><i>Cover photo via Shutterstock.</i><p>YouTube has completely …
Source: CW’s Flipboard Feed

May 2, 2017

SXSW 2017 World Premiere of The Most Hated Woman In America Available on Netflix [Video]

“It’s a Texas story in so many ways and it’s a Texas-sized stories in so many ways,” said cast member Josh Lucas.

If you missed the SXSW World Premiere of The Most Hated Woman In America, which took place at the historic Paramount Theatre on Tuesday, March 14, you can now watch the film on Netflix.

The Most Hated Woman In America is a true-crime biopic about the disappearance of Madalyn Murray O’Hair, founder of the “American Atheists” and pioneering firebrand in the political culture war. The film captures the rise and fall of a complex character who was a controversial villain to some and an unlikely hero to others. Cast: Melissa Leo, Adam Scott, Juno Temple, Vincent Kartheiser, Josh Lucas, Peter Fonda.

Director Tommy O’Haver grew up in Indiana where he spent his early years making Super-8 films. After his first short “Catalina” played at the New York Film Festival, he went on to write and direct his first feature, Billy’s Hollywood Screen Kiss, which premiered and sold at Sundance. He went on to make 2 films for Miramax: Get Over It and Ella Enchanted.

Get inspired by a multitude of diverse visionaries at SXSW – browse more 2017 Keynotes, Featured Sessions, Red Carpets, and Q&A’s on our YouTube Channel.

Follow us on Facebook, Twitter, Instagram, and SXSW News for the latest SXSW coverage, recaps, late-breaking announcements, and updates.

The post SXSW 2017 World Premiere of The Most Hated Woman In America Available on Netflix [Video] appeared first on SXSW.

Source: SxSW Film

May 2, 2017


This article originally appered on Column Five.

Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is essential to your operation. That’s why 89% of marketers pursue content marketing, according to the Content Marketing Institute’s 2017 B2B Content Marketing Report.

But just creating content doesn’t mean you’re doing content marketing well. The best success comes when it’s executed correctly. Great execution entails many things:

  • Building a solid content strategy
  • Crafting a strong brand identity
  • Creating content that connects with your customers on an emotional level
  • Publishing consistently to maintain that connection

But even if you do all of these things, there is one thing that may be sabotaging your content marketing: approaching content with an advertising mentality.

Advertising is interruption marketing. It wedges itself into a buyer’s experience. True content marketing is engagement marketing. It participates in the buyer’s experience.

For many marketers, the advertising mentality is colliding with the content marketing mentality.

Many brands are approaching content marketing as a way to sell a product or service. As a result, their approach to content marketing is overly salesy. And they wonder why their efforts aren’t converting friends into customers.


Sometimes it’s hard to know when marketing stops and selling begins. Because of that, there’s a tendency to create content with themes and ideas that are more appropriate in a sales setting.

When this happens, marketers end up doing sales—and that’s not their job. Their job is to attract people to your brand, to get them interested in learning about your perspective, what you have to say, and what you stand for. It’s hard for marketers to do this successfully if they are also aggressively trying to get people to buy stuff.

Of course, content serves different purposes at each stage of the buyer’s journey. As people become familiar with your brand and begin to express an interest in your offers, it is important to have those sales conversations with them—but only once they get to that point. (Unfortunately, the Content Marketing Institute found that only 53% of marketers craft content based on specific points of the buyer’s journey.)

So, how do you ensure that content marketing and sales collaborate instead of cannibalize each other? And how do you make sure nothing falls through the cracks along the way? By developing a killer buying experience that lets marketers deliver potential customers to the sales door and lets sales make sure they get through that door safely. Here’s the two-part process to help you do that.


The first step and the biggest priority for content marketers is to develop a rapport between your brand and your would-be customers. You want to develop true “friendships” with your audience. The end goal is to develop some sense of interest, excitement, and attachment in the buyer.

The best way to do this? By telling brand stories that communicate what your brand stands for and what its values are. This helps your audience connect at a relationship level—it’s not a transactional experience.

There are many definitions of “story.” Ask 100 people and you’ll get 100 different answers. The stories I’m referring to are those that communicate your perspective and understanding of your customers’ experience. This content provides your audience value. It increases their knowledge, enhances their live, or relates to their experience.

Within a marketing context, you can tell your powerful stories by sharing:

  • What has worked for you and what hasn’t worked
  • What you’ve learned from your failures
  • The secrets that have helped you grow
  • What matters to you and your organization
  • How you help your employees

Your audience relationship relies on transparency and understanding. Content that lets you show your human side, that demonstrates your willingness to help is key. To keep things simple, create content that is interesting and useful to other human beings.



Selling well against the backdrop of content marketing requires you to carry the same mentality in your sales as in your marketing: Put the customer first. The same friendly, helpful positioning should infuse your sales conversations. Make your customers a priority and ensure your customers’ goals are understood and addressed.

At the sales level, carrying over a content marketing mentality includes taking every opportunity to connect and engage. This may include:

  • Having proper calls to action
  • Keeping in touch regularly so they have an easy way to buy from you
  • Being responsive
  • Asking for feedback (so valuable!)
  • Finding opportunities to meet and talk with your customers
  • Offering exclusive deals
  • Providing gifts (or other signs of appreciation)

Additionally, the goodwill fostered during the buyer’s journey should continue after the sale is complete. In this sense, content can come full circle. After you close a sale, sending a buyer a relevant blog post or interesting piece of data helps reinforce that relationship, making them feel genuinely cared for.

The goal is to marry your sales and content marketing to create a solid ecosystem.


One of the biggest barriers to creating a cohesive buyer’s journey is internal siloing. Many companies have separate leadership teams and use different playbooks for marketing and sales. This isn’t inherently wrong, but if these teams and these leaders aren’t talking, strategies won’t be as effective and your customers may suffer for it. (Learning how to build a solid inside sales team is key to helping create a cohesive operation.)

You can’t dictate the timeline of when or if anyone becomes a customer; it’s up to them to decide when they’re ready to buy. But if you design your content marketing process well and thoughtfully, the end result will feel invisible to the buyer. And that’s how you turn friends into customers—without selling stuff.

For more tips on marketing, learn about the strategy we used to increase our leads 78% in 6 months, find out what 7 traits will make you a better marketer, and learn how to create content that provides true value to your audience.

Source: Visual News

May 2, 2017

Introducing the StoryCorps Justice Project

In 2016, StoryCorps launched the Justice Project, an initiative to collect, preserve, and amplify the stories of people whose lives have been impacted by mass incarceration and the justice system nationwide. Our exploration, featured in part through stories released this month, focuses on people who have been incarcerated or detained in local jails.

The personal conversations recorded through this initiative reveal the complexities of how the justice system plays out in peoples’ lives. The impacts of mass incarceration on individuals, families, and communities are often long term, and can be invisible or misunderstood by those who have not lived these experiences directly. Through first-person narratives, the stories collected by the StoryCorps Justice Project illuminate the structural forces that shape who is disproportionately exposed to mass incarceration and what that can mean.

  • Jayne Fuentes shares a story that shows how the economic burden of court fees affect families, even long after a loved one is released.
  • As a teenager, Asad Kerr-Giles spent 28 months at Rikers Island in New York City, a jail designed for adults, before he was acquitted because he could not afford bail
  • Even after serving time, people who have been incarcerated, like Jamal Faison, must navigate a culture rife with discrimination, barriers, and collateral consequences.

How does StoryCorps approach such a vast and complex issue? Our community engagement work and collaboration with local partner organizations is critical to our ability to record, share, and preserve the most comprehensive and inclusive collection of stories possible.

For nearly a year, we’ve collaborated with wide-ranging community-based organizations in Chicago/Cook County, IL; New Orleans; New York City; Connecticut; Ferguson/St. Louis County, MO; Pittsburgh; Atlanta; San Francisco; and Philadelphia.

Among the partner organizations with whom we’ve been actively engaged are: Mass Story Lab, The Osborne Association, Friends of the Island Academy, Bed Stuy and Crown Heights SOS, and Community Connections for Youth. The stories you hear as part of this initiative are possible because of these partners. Here is a full list of them.

Tanya Linn Albrigtsen-Frable, who came to StoryCorps in 2016 to manage the Justice Project, draws on her own practice as a public artist and community organizer, as well as her personal experience of navigating the justice system with her family, to seek out and work in partnership with organizations and individuals whose lives have been impacted by mass incarceration.

Tanya says, “I’m of the opinion that everybody is impacted by mass incarceration.  We’re all complicit, and we’re all affected by this larger structural and systemic problem.

“The most interesting thing to listen to is the way people talk about the folks that they love, and their hopes and dreams for the future,” Tanya says. For listeners to these stories, Tanya hopes they “make a connection between their own lived experience and these structures in a way that they hadn’t before.”

The StoryCorps Justice Project is made possible with support from the John D. and Catherine T. MacArthur Foundation Safety and Justice Challenge, #RethinkJails, and the Robert Sterling Clark Foundation.

Source: SNPR Story Corps

May 1, 2017

Architecture & Photography: WeWork Weihai Road, Shanghai

Architecture & Photography: WeWork Weihai Road, Shanghai

Since we’ve missed our Friday’s architecture post, let’s start if off fresh today. We are taking a look at the work from Seth Powers on his photography assignment into a former opium factory now established by WeWork China flagship location in Weihai Road, Shanghai. You will quickly notice an atmosphere from the past especially China in the 50s. The center staircase is an absolute beauty and the whole factory feels like you’re working in an environment frozen in time.

This is the work from Seth Powers who is a photographer that specializes in architecture and interiors photography. We’ve featured his work before on Abduzeedo. You should definitely check out his Behance.

Surrounded by an old residential area in the heart of Shanghai, WeWork’s China flagship location on Weihai Lu is nestled in a turn of the century brick building, a former opium factory and artist residence. WeWork offers workspace, community and services to a global network of creators. Founded in 2010 in the U.S., it now has more than 100 locations in 30 cities around the world. [2017.3]

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May 01, 2017

Source: Abduzeedo Photography